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Tulipan Translate Aims to Help us All Have Safer Sexts

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Tulipan Translate, created by BBDO Argentina and developed by Genosha, translates 'hot' messages into innocent ones and encrypts them

Tulipan Translate Aims to Help us All Have Safer Sexts
Today, sexting is an institutionalised form of sex, but it has serious safety and privacy issues. Sexts can arrive at inappropriate times, and can be seen by others, creating embarrassing situations.  

Addressing this quandary, Tulipan  -an iconic and innovative condom brand in Argentina- launched Tulipan Translate, a new translator that offers an online free service for people over 18. In 3 simple steps, it encrypts messages up to 150 characters and allows the user to share them with the wanted person through WhatsApp, Twitter or Facebook Messenger.

Through the website (available in mobile and desktop versions and only), the user can write hot messages that will be translated into innocent ones in order to camouflage them. These innocent messages are created with a tulip emoji in the end; that way, the recipient can know that the message is encrypted.

“With  Tulipan Translate we created a tool that provides a unique and innovative service to those who’d like to keep up with another form of safe sex”,  says Ramiro Rodriguez Cohen, Chief Creative Officer of BBDO Argentina.

Tulipan Translate, created by BBDO Argentina and developed by Genosha, has the most complete sexual terminology index in Spanish known to date; from the most simple, to the most complicated words. Tulipán Translate’s intricate neuronal complex can also interpret double meaning sentences, even without possessing offensive language they can result incriminatory nonetheless, including invented words.  
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Audio Post Production: La Pirada

Music Production: Perra Santa

Post Production / VFX

Post Production Company: África

Production Coordinator: Lu Lamboley


Advertiser: Tulipan Argentina

Advertising Manager: Victoria Kopelowicz, Felipe Kopelowicz, Jorge Agoff, Mariano Romero and Cecilia Nuñez Fabbri

Production Company

Costume Designer: María José Aicardi

DOP: Pablo Iacovone

Editorial & Online: Juan Manuel Bramuglia

Executive Producer: Luli Kramer

Producer: Chula D’Amico

Production Company: Agosto

Creative Agency

Creative Agency: BBDO Argentina

Account Executive: Bernardita Musa, Ana Bianchini (Assistant)

Agency Production: Sol de Martini

Art Director: Lucila Berger

Brand Director: Brenda Ranieri (Leader)

Chief Creative Officer: Ramiro Rodríguez Cohen

Creatives: Ignacio Jiménez y Facundo Rosas

Executive Producer: Luli Kramer

Head of Digital: Juan Korman

Senior Digital Producer: Victoria Clucellas (Operations)

Site Developer: Genosha

Strategist: Julia Sartori

Proximity Worldwide, Tue, 20 Feb 2018 11:29:20 GMT