Defining Award-Worthy: Q&A with ECD Audrey Tamic

Having joined Proximity BBDO in 2006, Audrey Tamic worked first as an art director and copywriter before becoming executive creative director. With a strong take on cultural mediation and digital experiences, Audrey has worked on brand campaigns, digital and relationship marketing, and brand identity projects over her 12+ years at the agency. 

Audrey has won many awards from FWAs to Effies and has been recognised for a range of campaigns for prestigious clients such as Mercedes Benz (The Monolith), Carte Noire, CHANEL and Tropicana. 

Audrey> Resilience, conviction and hope.

Audrey> My advice is simple: fear complacency and dare to take risks!

Audrey> I’d like to see a combination of insight and innovation. 

Audrey> Entering awards helps you learn and grow, whilst getting rewarded for the great work you produce! Awards have helped boost my confidence and, over time, gave me credibility.

Audrey> Definitely! An award is great but feedback is priceless. It’s such a brilliant opportunity to hear honest thoughts from a range of international creatives - you don’t often get this opportunity so use it wisely...

Audrey> Personally, I’ve seen enough of AR. It’s been around for a while and I’m looking for something fresh and new. This year, I’ll probably be looking out for 'slow content', the kind of work that catches your attention whilst also feeding your mind, inviting us to take a much-needed break in our hectic lives.

Audrey> Blindmeters by Happiness Brussels.