Thu, 05 Sep 2019 14:45:17 GMT
To mark Freddie Mercury’s 73rd birthday and the work of the Mercury Phoenix Trust (MPT), Universal Music Group (UMG) has released a new video by directors Esteban Bravo and Beth David for Mercury’s 'Love Me Like There’s No Tomorrow'. Produced by Friends Electric, Woodblock and Studio Seufz, the visual accompaniment to Mercury’s 1985 track honours his life and legacy in a compelling short story about the power of love while continuing to bring awareness to the global fight against AIDS.
Dave Rocco, EVP, creative, UMG said in making this announcement: “Of the many responsibilities we have to our artists, safeguarding their legacies is perhaps the most important one. As far-reaching and as radical a legacy as Freddie Mercury’s, it is our duty to ensure he continues to provoke, educate and inspire.
"In speaking with Jim Beach about ‘Love Me Like There’s No Tomorrow,’ we knew this piece had to be made in Freddie’s image: honest, brave and, most of all, beautiful. We wanted to tell a story not of two men, but rather of a connection and the ineffable power love has in conquering incomprehension and fear. It is a reflection of the thread that runs throughout Freddie’s oeuvre. It is what made him 'never boring', and part of why his magic lives on."
Dave continues: "Beth and Esteban share these extraordinary traits, but most importantly they love, respect and understand Freddie. They are incredibly gifted and emotive storytellers who represent and are part of the LGBTQ+ community. We could not be more grateful for their stunning work.”
Directors Esteban Bravo and Beth David said of making this short film: “We wanted to tell a story that was relevant to Freddie's life, but not explicitly about him. The AIDS crisis of the 1980s is a huge part of LGBT+ history, and it's something that we knew needed to be handled with care. It's a fine line to walk between shedding light on a subject, and perpetuating a stigma, and we were cautious not to lean into tropes and stereotypes that might hurt the modern understanding of the AIDS virus, rather than help it.
"In researching the HIV/AIDS virus and the way it affects the body's immune system, we were inspired to take a look at the story through a more microscopic lens. It is a love story between two white blood cells, one of which has become infected by the virus. This perspective gave us a more direct visual representation of our conflict, which allowed us to explore the more nuanced struggles the characters face in their relationship with each other, their perceptions of themselves, and society's perception, bias, and neglect of them.
"The LGBT+ community fought for years for the right to proper research and healthcare, and because of that fight, millions of lives have been saved. We wanted to celebrate that victory. Through perseverance, strength, and love, our characters not only survive, but live long, healthy lives together.”
Love Me Like There’s No Tomorrow is taken from “Never Boring”, the definitive Freddie Mercury solo collection, which will be released worldwide on October 11th 2019 through Universal Music Group, Hollywood Records & Mercury Records.view more - Creative
Director: Beth David & Esteban Bravo
Pipeline: Janina Putzker
Production Company: Friends Electric & Woodblock
Creative Director: Drew Gleason
Edit Company: Benedikt Hummel
3D Artists: Simone Pivetta
Animation: (Background) Kiana Naghshineh
Animation Company: Studio Seufz
Animation Supervisor: Janina Putzker
Animators: Janina Putzker, Kim-Quy Nguyen, Heidi Yilun Chen, Sonia Melnyk, Laura Staab, Elena Walf, Sabine Koops, Nora Marie Back, Isabelle Piolat, Kim Liersch
Character Design: Sandra Brandstätter
Colourisation: Samuel Rassy, Carlotta Biesenbach, Nora Marie Back, Elena Walf, Sonia Melnyk, Kiana Naghshineh
Compositing Lead: Sarah Eim
Compositor: Tobias Stärk, Thorsten Löffler, Paul Schicketanz, Csaba Letay
Executive Producer: Belinda Blacklock, Ilija Brunck, Jona Brunck, Stefan Michel
Producers: Belinda Blacklock
Production: (Manager) Benedikt Hummel
Storyboard Artist: Kim-Quy Nguyen, Beth David, Esteban Bravo
FX: Benedikt Hummel, Janina Putzker
Categories: Music video, Short Films and Music VideosFriends Electric, Thu, 05 Sep 2019 14:45:17 GMT