Women's Football Is Unstoppable in Barclays Women's Super League Spot

Friends Electric's Ewan Jones Morris directs this top bins piece of animation for Barclays Women’s Super League through Dark Horses. It encapsulates the unstoppable trajectory of women’s football in an explosive launch campaign for the new Barclays WSL season. 

The film properly introduces the BWSL’s Unstoppable brand platform. The film is designed to demonstrate that women’s football is no longer on a journey - it is here and only getting bigger and better. And if fans are not  watching, they are missing out. With more EUROs players than in any other league, the entertainment, rivalries and goals have only just begun as women’s football superstars shine in the BWSL, week in, week out.

Steve Howell, executive creative director at Dark Horses, said: “Football is full of narratives. It’s this endless melting pot of storylines that makes the game so eternally engaging. The BWSL is overflowing with them, especially coming off the back of the EUROs. We wanted to capture that essence and showcase just how unpredictable the action is, how unmissable the matches are and how unstoppable the league has become.” 

The hero content is a fast-paced, visually energetic, living breathing mixed media collage of the biggest names, moments, stories and rivalries in the game. From worldy goals and saves, to mazy runs and ferocious tackles, the moving action is all set to a bespoke track created using match day commentary, layered and mixed into an audible collage.