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Train Heist Turns Family Friendly in Dougal Wilson's Film Mashup for AT&T

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Campaign from BBDO New York continues the brand’s series of combining distinct cinematic genres

Train Heist Turns Family Friendly in Dougal Wilson's Film Mashup for AT&T
AT&T’s latest movie mashup tells a Wild West train heist story in two very different movie genres.
Created by BBDO to continue the ‘More For Your Thing’ cinema campaign, the new 90-second film, ‘Train’, combines elements from Westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans. 
The film uniquely tells the tale of a Wild West train heist in two distinct parts – mashing together suspenseful live action followed by whimsical stop motion animation to surprise and delight. It is the fourth installment in AT&T’s cinema series blending movie genres in completely unexpected ways. 
The work was directed by Dougal Wilson, and supported by House Special (previously known as LAIKA/house), which handled the animation. In fact, the animation director on the project was Paul Harrod, who was the award-winning Production Designer on Isle of Dogs, the Oscar-nominated film from Wes Anderson. 

‘Train’ will begin airing in theatres on May 24th – just in time for the Memorial Day holiday weekend – and continue through the remainder of the year. It will be seen before such blockbusters as Aladdin.  As before, this latest effort was made possible through the continuation of AT&T’s partnership with NCM and Hearts & Science, AT&T’s media agency.
Previous films from the campaign include ‘Surprise’, a mashup of romance and horror genres; ‘Bus’, which melded suspense with a musical; and ‘Shot’, which brought together sports and science fiction.
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Advertiser: AT&T

Clients: Valarie Vargas, Marc Burns, Dave Brown, Tara Poosti

Media Agency

Media Agency: Hearts & Science

President: Ralph Pardo

Group Director: Vanessa Hartley

Supervisor: Kat Hamilton

Senior Media Planner: Alina Kulesza

Media Director: Chantal Villain


Sound Company: Formosa

Sound Engineer: John Bolen

Executive Producer: Lauren Cascio


Animation Company: House Special

Executive Producer: Hammack

Director: Paul Harrod

Creative Director: Kirk Kelley

Director of Photography: John Nolan

Senior Producer: Rebecca Bowen

Project Coordinator: Casey Follen

Creative Agency

Creative Agency: BBDO

Chief Creative Officer: Greg Hahn

Executive Creative Director: David Povill, David Cuccinello

Creative Director: Kevin Mulroy, Dan Kenneally

Chief Creative Officer Worldwide: David Lubars

Group Executive Creative Director: Matt Macdonald

Director of Integrated Production: David Rolfe

Group Executive Producer: Julie Collins

Executive Producer: Jessica Coccaro

Business Manager: Meg Foley

Managing Director: Rachel Nairn

Senior Director: David McKenzie

Account Director: Allie Knill

Director of Project Management: Colin Vidika

Communications Planning Director: Mac Russell

Post Production / VFX

Colourist: Jean Clement Soret, Ricky Gausis & Matthieu Toullet

Producer: Leianna Campbell

Executive Producer: Meghan Lang & Ellora Chowdhury

VFX: Method Studios

Grade House: MPC LA and London

Senior VFX Producer: Benjamin Walsh

Senior Producer: Pip Malone

CG Supervisor: Rus Brutsche

Compositing Supervisor: Toma Bowen

Lead Flame Artist: Ian Holland

Lead Animator: Tim Ranck

FX Lead: Vladislav Tushevskiy

Coordinator: Josephin Peichl

Production Company

Production Company: Furlined

Director: Dougal Wilson

Producer: Karen O’Brien

DOP: Joost Van Gelder

President: Diane Mccarter

VP/Executive Producer: Benjamin Davies

Senior Executive Producer: David Thorne

Production Designer: Jahmin Assa


Composer: Dougal Wilson, Nathan Kil/Joel Simon

Music Company: JSM Music

CCO: Joel Simon

Executive Producer: Jeff Fiorello


Edit Company: Final Cut

Producer: Ana Orrach / Jamie Lynn Perritt

Editor: Joe Guest

Edit Assistant: Zoe Schack

Executive Producer: Suzy Ramirez

Genres: Animation, Visual VFX, People, Action, Storytelling

Categories: Utilities, Mobile Network

BBDO North America, Fri, 24 May 2019 16:54:17 GMT