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Train Heist Turns Family Friendly in Dougal Wilson's Film Mashup for AT&T

Creative

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Campaign from BBDO New York continues the brand’s series of combining distinct cinematic genres

Train Heist Turns Family Friendly in Dougal Wilson's Film Mashup for AT&T

AT&T’s latest movie mashup tells a Wild West train heist story in two very different movie genres.

Created by BBDO to continue the ‘More For Your Thing’ cinema campaign, the new 90-second film, ‘Train’, combines elements from Westerns and family films to let viewers know they can get movies and more with AT&T unlimited plans.

The film uniquely tells the tale of a Wild West train heist in two distinct parts – mashing together suspenseful live action followed by whimsical stop motion animation to surprise and delight. It is the fourth installment in AT&T’s cinema series blending movie genres in completely unexpected ways.

The work was directed by Dougal Wilson, and supported by House Special (previously known as LAIKA/house), which handled the animation. In fact, the animation director on the project was Paul Harrod, who was the award-winning Production Designer on Isle of Dogs, the Oscar-nominated film from Wes Anderson.

‘Train’ will begin airing in theatres on May 24th – just in time for the Memorial Day holiday weekend – and continue through the remainder of the year. It will be seen before such blockbusters as Aladdin. As before, this latest effort was made possible through the continuation of AT&T’s partnership with NCM and Hearts & Science, AT&T’s media agency.

Previous films from the campaign include ‘Surprise’, a mashup of romance and horror genres; ‘Bus’, which melded suspense with a musical; and ‘Shot’, which brought together sports and science fiction.