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Timbits Sports Program Give Kids a Chance to Bring Crazy Ideas to Youth Hockey

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Zulu Alpha Kilo's Tim Hortons spot introduces puppies and piñatas to youth hockey

Timbits Sports Program Give Kids a Chance to Bring Crazy Ideas to Youth Hockey
Sidney Crosby and Nathan McKinnon may be hockey all-stars today, but they started their careers as Timbits Hockey players. 67% of parents find youth hockey too serious, and too competitive, today. But at its core, Timbits hockey has always been about having fun.
 
Sid and Nate teamed up with Tim Hortons to ensure that fun remains at the heart of Canada's unofficial national sport – hockey. They asked the littlest Timbits players for ideas on how to make hockey more fun. And boy did they have some great ideas!
 
Puppies on the ice? Check. Giant donut piñata before the game? Check. Watch Ask a Timbit to see Sid and Nate bring these ideas and more to life, and remind our communities to bring fun to the game. 


“Sid and Nate are two of the best players in hockey today, and we’re happy to have played a part in this through Timbits Hockey,” says Paloma Azulay, chief marketing officer, Tim Hortons. “When we make sports fun, kids continue to play and don’t just excel, but can achieve their dreams. We are incredibly proud of our local restaurant owners across Canada who are helping kids do just that every year.”
 
The Timbits Minor Sports Program is a community-oriented sponsorship program that provides opportunities for kids aged four to nine to play house league sports. The philosophy of the program is not based on winning or losing, but on learning a new sport, making new friends and just being a kid. Tim Hortons restaurant owners in communities across Canada help over 100,000 kids play hockey every year through Timbits Sports. 
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Client: Tim Hortons

Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Group Creative Directors: Catherine Allen, Ian Simpson

Art Director: Kevin Sato, Rose Sauquillo

Writer: Vinay Parmar

Account Team: Hilary Roberts, Lauren Boultwood, Anjelica Kapetanos

Strategic Planner: Maxine Thomas, Liam Brown, Stephanie Gyles

Agency Producer: Rebecca Adams, Christine Taranco

Clients: Paloma Azulay, Jana Goodbaum, Samantha Finkelstein, Chris Wakefield, Rob Forbes, Markus Sturm, Axel Schwan, Mike Hancock, Jane Almeida, Sarah McConnell, Jenni McIsaac, Rochelle Menezes

Media Agency: Horizon

Media Agency Planner: Robyn Van Driel, David Mear

French Agency: The French Shop (TFS)

Account Team The French Shop: Gabrielle Papineau

French Agency Producer: Julie Lorazo

Public Relations Agency: North Strategic

Production House: Ad Hoc Content Production Company

Director: Docter Twins

Production House Line Producer: Ian Fingland

Production House Executive Producer: Sally Leggett, Jill Godbold

Director of Photography: Jackson Parrell

Casting Director: Jigsaw Casting

Editing Company: Zulubot

Editor: Max Lawlor, Micah Rix-Hayes

Online: Joel Osis /Alter Ego

Post Production Producer: Pallavi Joshi-Firby/Alter Ego

Colourist: Eric Whipp /Alter Ego

Music House: Eggplant Music & Sound

Audio Director: Adam Damelin

Producer: Nicola Treadgold

Engineer: Dan Horton

Genres: People, Dialogue

Categories: Media and Entertainment, Social Media Platforms

Zulu Alpha Kilo, Mon, 28 Oct 2019 15:03:10 GMT