Zulu Alpha Kilo's Tim Hortons spot introduces puppies and piñatas to youth hockey
Sidney Crosby and Nathan McKinnon may be hockey all-stars today, but they started their careers as Timbits Hockey players. 67% of parents find youth hockey too serious, and too competitive, today. But at its core, Timbits hockey has always been about having fun.
Sid and Nate teamed up with Tim Hortons to ensure that fun remains at the heart of Canada's unofficial national sport – hockey. They asked the littlest Timbits players for ideas on how to make hockey more fun. And boy did they have some great ideas!
Puppies on the ice? Check. Giant donut piñata before the game? Check. Watch Ask a Timbit to see Sid and Nate bring these ideas and more to life, and remind our communities to bring fun to the game.
“Sid and Nate are two of the best players in hockey today, and we’re happy to have played a part in this through Timbits Hockey,” says Paloma Azulay, chief marketing officer, Tim Hortons. “When we make sports fun, kids continue to play and don’t just excel, but can achieve their dreams. We are incredibly proud of our local restaurant owners across Canada who are helping kids do just that every year.”
The Timbits Minor Sports Program is a community-oriented sponsorship program that provides opportunities for kids aged four to nine to play house league sports. The philosophy of the program is not based on winning or losing, but on learning a new sport, making new friends and just being a kid. Tim Hortons restaurant owners in communities across Canada help over 100,000 kids play hockey every year through Timbits Sports.