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Tim Hortons Shows Its Support for Toronto in NHL and NBA Outdoor Campaigns

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Two outdoor campaigns have been launched in and around the city of Toronto

Tim Hortons Shows Its Support for Toronto in NHL and NBA Outdoor Campaigns
It’s playoff season in Toronto and Tim Hortons, one of North America’s largest restaurant chains, is going all out with two activations to support Toronto teams in the NBA and NHL.

On Monday when the first round of the series returns home to Toronto, several Tims locations in and around the city will also be darkening their LED restaurant signs so that only the letters ‘T’ and ‘O’ remain lit. Canadians affectionately call Toronto ‘TO’. This is in support of all GTA (Greater Toronto Area) teams currently in the playoffs, including the Toronto Raptors.

To continue to support the Toronto Maple Leafs, Tim Hortons is changing the name of its iconic Boston Cream donut to read “Cream Boston” on digital screens across the Great Toronto Area. The idea is a big show of support for the Toronto Maple Leafs who began their 7-game series against the Boston Bruins last Thursday night. The activation is running in outdoor, digital boards and social. Social media posts featuring the same creative have already received thousands of likes and shares on Twitter and Instagram.

“Tims has always been a great supporter of hockey in Canada at all levels and these efforts are just the latest example”, said Jana Goodbaum integrated marketing communications lead at Tim Hortons. Both ideas were created by Tim Hortons agency partner Zulu Alpha Kilo and will run throughout the Raptors and Leafs respective playoff runs. Torontonians will be hoping they’re long ones.

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Advertiser: Tim Hortons

Clients: Jana Goodbaum, Paloma Azulay, Asif Hossain, Jenni McIsaac, Markus Sturm

Media Agency

Media Agency: Horizon Media

Strategy: Robyn Van Driel, Frances Fran, Taeko Uchida, Abhishek Patel


Photographer: Shereen Mroueh

Print/OOH Producer: Captivate Media & Pattison OneStop

Installation: Steve Cowan, Seamliss Graphics

Creative Agency

Creative Agency: Zulu Alpha Kilo

Chief Creative Officer: Zak Mroueh

Creative Director: Gerald Kugler, Rodger Eyre

Art Director: Jacob Gawrysiak, Susie Lee, Freya MacIsaac

Writer: George Ault, Jonathan Smith, Jon Webber

Account Team: Matt Sinuita, Matt McGrath

Strategy Team: Stephanie Gyles, Sean Bell, Tim Hopkins

Agency Producer: Teresa Bayley

Illustrator: Brandon Dyson

Studio Artist: Anna Harju

Categories: Restaurants, Retail and Restaurants

Zulu Alpha Kilo, Tue, 16 Apr 2019 15:50:36 GMT