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This Documentary Introduces a Brand New Phenomenon - the Dinner Egg

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Energy BBDO's 'Nightshifters: The Dinner Eggs Phenomenon' is a mockumentary response to America's perception of eggs

This Documentary Introduces a Brand New Phenomenon - the Dinner Egg
The Incredible Egg has announced the biggest food discovery since the breakfast egg: the Dinner Egg. As part of a new campaign, The Incredible Egg and Energy BBDO created and released a mockumentary that explains the discovery and origin of the new food. Through farmer “testimonials” in the “documentary” you’ll see that egg farmers around the country started noticing their hens laying eggs at night — which grew into the phenomenon called the Dinner Egg.

The inspiration for the “documentary”, titled “Nightshifters: The Dinner Eggs Phenomenon”, comes from a study done by Russell Research. They found that 80 percent of Americans struggle to think about eggs served in any occasion other than breakfast. The Dinner Egg campaign disrupts the notion that eggs are only for breakfast and highlights the versatility of one of the most delicious, nutritious and easy to prepare sources of protein available. Dinner Eggs are flipping people’s ideas about eggs, literally and figuratively, in this new film.
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Edit Company: Flare Chicago

Senior Editor: Casey Cobler

Post Production / VFX

Colourist: Maria Carretero, Framestore Chicago

Post producer: Samantha Vaupel, Jenny McDonald (Senior)

Production Company

Production Company: Supply and Demand, LA

Executive Producer: Tim Case

Director: Amy Nicholson

DOP: Tom Suhrstedt

Line Producer: Steve Ross


Sound Engineer: Steve Aguilar


Advertiser: American Egg Board

Creative Agency

Creative Agency: Energy BBDO

Chief Creative Officer: Andrés Ordóñez

Executive Creative Director: Josh Gross, Pedro Pérez

Creative Director: Dan McCormack, Fernando Passos, Jon Leachman

Art Director: Nick Sesto, Daniel Pujol, Chris George

Copywriter: Mark Price, Matt Kane, Paul Carpenter

Producer: Danielle Keenan

Client Service Director: Liz Gruszkievicz

Account Director: Abby Bridgeo Muti

Account Executive: Gabrielle Belavsky, Anna Axley

Group Strategy Director: Ludwig Ortiz

Head of Integrated Production: John Pratt

Project Manager: Gabrielle Granados

Integration Strategist: Brigid Slattery

Genres: Documentary, Comedy, People

Categories: Food, Breakfast

BBDO North America, Mon, 13 May 2019 17:02:54 GMT