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Thierry Henry Gets in the Game with W+K Amsterdam's Latest Spot

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Legendary footballer features in latest film directed by Stink's Martin Krejci

Thierry Henry Gets in the Game with W+K Amsterdam's Latest Spot

Today, the global leader in connecting travellers with the widest choice of incredible places to stay, reveals its global summer campaign celebrating the glorious eccentricities of passionate sports enthusiasts. 

With upcoming sporting extravaganzas in France and Rio de Janeiro, this summer will see thousands of fans and would-be sportsmen watching their heroes from afar. But with the right room, they can be in the thick of the action and closer to their dreams than ever before. In celebration of these events and the people that love sports, the campaign is the next chapter of the brand’s Passions creative platform, which first launched in March and encourages people to live whatever passion they’re into. Because whoever you are and whatever you are into, you can find your perfect accommodation with 

Created by Wieden+Kennedy Amsterdam, the new integrated Passions campaign launches with 60-second film 'Get in the Game', which celebrates the unbridled passion of those who travel to support and experience their favourite sport. Two additional films, 'All the Way' and 'Win or Lose' (which will launch in the coming weeks), explore the highs and lows of football fans on tour and demonstrates how supports travellers no matter a game’s outcome. The films will roll out globally on TV, cinema and online, and are supported by digital, social and sponsorship strategies.

Sean Condon, W+K Amsterdam Creative Director, says: “When a savvy traveller wants to find the ideal room for their sporting passion – whether it’s football, surfing, cycling or running – they need look no further than Our spots bring that idea to life in typical Booking fashion – insightful humour, inspiring travel moments and a few surprises.”

In addition to the global campaign launch, today also announce legendary footballer Thierry Henry as the company’s official ambassador for the 2016 Summer of Sports. Henry has a cameo role in the new 'Get in the Game' TVC and will further collaborate with the brand on a number of additional initiatives over the course of the summer, sharing his experiences and motivating everyone to explore their passions through travel.

“We are so thrilled to be working with Thierry,” said Pepijn Rijvers, Chief Marketing Officer at “Like sport, travel has a special power to transform lives. We want to spark people’s imagination with possibilities they might not have considered before and Thierry is the perfect person to help us amplify and deliver on that mission. Especially this summer with the buzz around such inclusive and captivating sporting events, there are so many once-in-a-lifetime experiences just waiting to be had. Whatever you’re interested in, pursue it, travel for it—the world is yours to discover.” 

The campaign rolls out from today in the United Kingdom, Brazil, Germany, France, Italy, Spain, Poland and Sweden, and in the coming months in Australia and Canada. 

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Post Production / VFX

2D Artist: Andrew Barnsley Wood

Colourist: Seamus O’Keane

Executive Producer: Misha Stanford-Harris

Post Production Company: The Mill

Producer: Elena Pagliei

Production Company

Director: Martin Krejci

DOP: Florian Hoffmeister

Editorial & Online: Blake Powell

Producer: Charlotte Woodhead

Production Company: Stink


Audio Post Production: GCRS

Sound Mix: Raj Sehgal


Edit Assistant: Stewart Adams

Edit Company: Marshall Street Editors

Editor: Tim Thornton-Allen

Executive Producer: Katie Truelove

Creative Agency

Art Buyer: Cal Al-Jorani

Business Affairs: Kacey Kelley

Copywriter: Bern Hunter

Creative Agency: W+K Amsterdam

Digital Strategy: Greg White

Executive Creative Director: Eric Quennoy & Mark Bernath

Group Account Directors: Nick Owen

Head of TV / Production: Joe Togneri

Planner: (Jr) Alexandre Janneau

Planners: Emma Wiseman, Josh Chang

Producer: Soey Lim

TV Producer: (Sr) Heidi Baltzer

Genres: Comedy

Categories: Travel, Tourism, Wed, 08 Jun 2016 14:53:41 GMT