Today Booking.com, the global leader in connecting travellers with the widest choice of incredible places to stay, reveals its global summer campaign celebrating the glorious eccentricities of passionate sports enthusiasts.
With upcoming sporting extravaganzas in France and Rio de Janeiro, this summer will see thousands of fans and would-be sportsmen watching their heroes from afar. But with the right room, they can be in the thick of the action and closer to their dreams than ever before. In celebration of these events and the people that love sports, the campaign is the next chapter of the brand’s Passions creative platform, which first launched in March and encourages people to live whatever passion they’re into. Because whoever you are and whatever you are into, you can find your perfect accommodation with Booking.com.
Created by Wieden+Kennedy Amsterdam, the new integrated Passions campaign launches with 60-second film 'Get in the Game', which celebrates the unbridled passion of those who travel to support and experience their favourite sport. Two additional films, 'All the Way' and 'Win or Lose' (which will launch in the coming weeks), explore the highs and lows of football fans on tour and demonstrates how Booking.com supports travellers no matter a game’s outcome. The films will roll out globally on TV, cinema and online, and are supported by digital, social and sponsorship strategies.
Sean Condon, W+K Amsterdam Creative Director, says: “When a savvy traveller wants to find the ideal room for their sporting passion – whether it’s football, surfing, cycling or running – they need look no further than Booking.com. Our spots bring that idea to life in typical Booking fashion – insightful humour, inspiring travel moments and a few surprises.”
In addition to the global campaign launch, Booking.com today also announce legendary footballer Thierry Henry as the company’s official ambassador for the 2016 Summer of Sports. Henry has a cameo role in the new 'Get in the Game' TVC and will further collaborate with the brand on a number of additional initiatives over the course of the summer, sharing his experiences and motivating everyone to explore their passions through travel.
“We are so thrilled to be working with Thierry,” said Pepijn Rijvers, Chief Marketing Officer at Booking.com. “Like sport, travel has a special power to transform lives. We want to spark people’s imagination with possibilities they might not have considered before and Thierry is the perfect person to help us amplify and deliver on that mission. Especially this summer with the buzz around such inclusive and captivating sporting events, there are so many once-in-a-lifetime experiences just waiting to be had. Whatever you’re interested in, pursue it, travel for it—the world is yours to discover.”
The campaign rolls out from today in the United Kingdom, Brazil, Germany, France, Italy, Spain, Poland and Sweden, and in the coming months in Australia and Canada.
2D Artist: Andrew Barnsley Wood
Colourist: Seamus O’Keane
Executive Producer: Misha Stanford-Harris
Post Production Company: The Mill
Producer: Elena Pagliei
Director: Martin Krejci
DOP: Florian Hoffmeister
Editorial & Online: Blake Powell
Producer: Charlotte Woodhead
Production Company: Stink
Audio Post Production: GCRS
Sound Mix: Raj Sehgal
Edit Assistant: Stewart Adams
Edit Company: Marshall Street Editors
Editor: Tim Thornton-Allen
Executive Producer: Katie Truelove
Art Buyer: Cal Al-Jorani
Business Affairs: Kacey Kelley
Copywriter: Bern Hunter
Creative Agency: W+K Amsterdam
Digital Strategy: Greg White
Executive Creative Director: Eric Quennoy & Mark Bernath
Group Account Directors: Nick Owen
Head of TV / Production: Joe Togneri
Planner: (Jr) Alexandre Janneau
Planners: Emma Wiseman, Josh Chang
Producer: Soey Lim
TV Producer: (Sr) Heidi Baltzer
Categories: Travel, Tourismlbbonline.com, Wed, 08 Jun 2016 14:53:41 GMT