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There's Nothing Quite Like HoneyBaked in This Comedic Festive Campaign From BBDO Atlanta

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The 'It's No HoneyBaked' campaign also includes YouTube bumpers with the tagline 'Why Fake it When HoneyBaked Can Make It?'

There's Nothing Quite Like HoneyBaked in This Comedic Festive Campaign From BBDO Atlanta

Just in time for the holiday season, HoneyBaked has released its festive campaign from BBDO Atlanta. 

While many people try to re-create the classic Honey Baked Ham at home – or pick up a cheap stand-in from the grocery store – it’s never as good as the real thing. And compromise is not an option during the holidays.

A new :30 spot provides a centrepiece for the “It’s No HoneyBaked” campaign, featuring a variety of situations where people (and pets) snub their noses at other, less-than-desirable hams …even in the most dire of circumstances. Out of home continues the theme and radio DJs across the country are using the phrase to offer their own personal stories of comparison… “He gave me a diamond ring. It’s nice. But it’s no HoneyBaked.” 

You can check out the comedic spot below:

Outside of broadcast, search and social aims to hack those people trying to hack the HBH recipe:  from six second YouTube bumpers that run before recipe videos to Pinterest trolls to Google search responses that lead them to the ultimate ham this holiday.

“This season, we had the opportunity to showcase not one, but two hero products from the Honey Baked Ham Company,” Robin Fitzgerald said. “Their world-famous sliced ham. And their glazed turkey breast, which, wait for it…is the best thing since sliced ham.”

The brand takes on Friendsgiving with Honey Baked Turkey Breast, hand-glazed in their signature sweet and crunchy glaze. This is turkey like you’ve never tasted, and it begs the question, which of your friends are most worthy to share it with you?

Are you #GlazeWorthy? allows you to ponder how good a friend your Friendsgiving tablemates may be before inviting them over. The table fills up quick when you are serving HoneyBaked, so choose wisely. Social quizzes and the first Facebook taggable place setting let you know where you stand.

“The work reinforces The Honey Baked Ham Company’s positioning around distinctiveness,” says CMO, Jo Ann Herold. “There’s only one slow-smoked, spiral sliced, hand glazed ham (and turkey too) – no substitutes or DIY options are as good as The World’s Best.”

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CREDITS
Creative

Creative Agency: BBDO Atlanta

Chief Creative Officer, BBDO Worldwide: David Lubars

Chief Creative Officer, BBDO AtlantaRobin Fitzgerald

Creative Director, BBDO Atlanta: Mary O’Keefe

Art Director, BBDO Atlanta: Sara Lowe

Senior Art Director, BBDO Atlanta: Lauren Culbertson

Senior Copywriter, BBDO Atlanta: Emily Miller

Copywriters, BBDO Atlanta: Tim Smith/Patrick Lindsay

Head of Strategy, BBDO Atlanta: Nigel Tribe

Head of Production, BBDO Atlanta: Marla Ulrich

Executive Producer, BBDO Atlanta: Todd Johnson

Senior Producer, BBDO Atlanta: Anna Askew

Social Video Editor, BBDO Atlanta: Janna Kay Swanson

Creative Technologist, BBDO Atlanta: Brandon Jones

Senior Project Manager, BBDO Atlanta: Becky Ocampos

Senior Director, BBDO Atlanta: Tami Oliva

Account Supervisor, BBDO Atlanta: Lauren Herstik

Account Executive, BBDO Atlanta: Shannon Collins

Production: GoldenLA

Director: Saman Kesh

Exec. Producer: Matthew Marquis

Producer: Rick Brown

Editorial: Exile

Editor: Grant Surmi

Exec. Producer: CL Weaver

Producer: Dale Nicholls


Music

Music: Beacon Street Studios

Composers: Andrew Feltenstein & John Nau

Executive Producer: Leslie DiLullo


Colour
Co3- Color & Audio

Head of Production: Soraia Callison

Sr. Colorist: Justin White

Color Assist: Justin White

Producer: Brian Anderson

Engineer/Mixer: Shawn Coleman

Finishing

Finishing Producer: Oliver Atcheson

Flame Artist: Chelsea Pistono

Production

Production Company: Raider Films Production

Director/DP: Nathan Lee

Exec. Producer: Kitty Snyder

Food Stylist Assist: Todd Ayers

Categories: Food, Meat & Fish

BBDO North America, Fri, 15 Nov 2019 10:04:41 GMT