the7stars Wins UK Digital Account for McArthurGlen

McArthurGlen Group, Europe’s leading owner, developer and manager of designer outlets, has appointed the7stars to handle its full UK digital media business. 

the7stars, which already handles McArthurGlen’s ATL media, now manages the consolidated UK media account worth £6.8 million with a remit that covers the strategy, planning and buying for all channels. 

The incumbent, Wavemaker, continues to cover European markets for the Group. 

the7stars is tasked with driving awareness and footfall to the seven McArthurGlen centres across the UK.

the7stars’ strategy is focused on the key pillars ‘excite, invite, convert, and advocacy’ as they look to communicate McArthurGlen’s newly established DestinationJOY platform. 

George Norris, regional marketing manager for the UK & Canada at McArthurGlen, said, “We are pleased to be expanding our long-standing partnership with the7stars to include McArthurGlen’s digital media account in the UK. Together, we will deliver an innovative, fully integrated media strategy across the market to continue to drive strong performance, while ensuring our guests can access DestinationJOY wherever they are in the region.”

Lynsey Brook, planning partner at the7stars said, “McArthurGlen is on an exciting growth trajectory, with even more of the world’s most sought-after brands coming onboard this year. It’s important to ensure that we are showcasing the best and most innovative ideas to support McArthurGlen to deliver on its sales and footfall targets as we go into an increasingly competitive 2024.”