The Cotswold Company Appoints the7stars to Handle Combined Creative and Media Accounts

The Cotswold Company, the digitally-led premium handcrafted furniture and homeware brand, has appointed the7stars to be its creative agency of record and its UK planning and buying agency. The collaboration marks a strategic move to bolster The Cotswold Company's omnichannel strategy, with a focus on enhancing the online user experience and reinvigorating its AV approach. 

The Cotswold company appointed the7stars during a closed pitch, following a process of due diligence conducted over several months. the7stars take over the creative and media accounts from Creature and Mindshare respectively. The move follows strong performance in 2023 as consumers shift away from ‘throwaway’ furniture in favour of the brand’s high-quality, made-to-last products. 

Matt Pollington, CMO at The Cotswold Company, said, "We are thrilled to embark on this journey with the7stars and elevate our creative and media strategy. Their independent thinking, passion, and pace align perfectly with our brand ethos. We look forward to leveraging their expertise to drive our brand forward."

Building on the growing success of its omnichannel strategy, The Cotswold Company is executing an ambitious expansion strategy that includes new store openings. In December, the brand opened its ninth showroom in Bath, and it is currently preparing to open its tenth in the North West, which is due to open later this year.

Anuschka Clarke, managing partner at the7stars, said, “The Cotswold Company is a much-loved British brand that has grown significantly in recent years with a bold strategy to build on this momentum. To do this, they understand that it’s more than just media and are working closely with our cross disciplined teams to ensure seamless integration of data, media, and creative strategies, provides them with a competitive edge in the market.”

The Cotswold Company's partnership with the7stars signals a commitment to elevating its brand presence and driving growth amidst evolving consumer landscapes. Supernova, the7stars' creative production studio, is poised to kickstart the partnership with branding work leading up to the launch of a new TV campaign scheduled for September.