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'The World Is for Everyone' Says LGBTQ+ Positive Campaign from LATAM Airlines

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McCann Colombia utilises the rainbow flag in series of print ads

'The World Is for Everyone' Says LGBTQ+ Positive Campaign from LATAM Airlines
LATAM Airlines works daily to connect people, flying in a world without borders; with this campaign from McCann Colombia it supports those who believe that love should be the same: without limits. 

The agency and brand have taken the symbol with which the LGBTI+ community identifies itself, building that same flag with the colours of iconic places that LATAM flies to, without retouching, without a filter, in nature.



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Client

Brand: LATAM Airlines

Client Lead: Camilo Prieto

Creative Agency

Creative Agency: McCann Colombia

Creative Director: Andrés González, Andrés Salamanca, Juan Gómez, Andrés González

Art Director: Miguel Ángel Jiménez Vásquez

Planner: Cristian Ángel

Senior Copywriter: Diego Puentes

Account Executive: Catalina Arjona

Genres: People, Scenic, Storytelling

Categories: Airlines, Travel

McCann LATAM, Tue, 07 May 2019 11:40:34 GMT