'The World Is for Everyone' Says LGBTQ+ Positive Campaign from LATAM Airlines
McCann Colombia utilises the rainbow flag in series of print ads
LATAM Airlines works daily to connect people, flying in a world without borders; with this campaign from McCann Colombia it supports those who believe that love should be the same: without limits.
The agency and brand have taken the symbol with which the LGBTI+ community identifies itself, building that same flag with the colours of iconic places that LATAM flies to, without retouching, without a filter, in nature.
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Brand: LATAM Airlines
Client Lead: Camilo Prieto
Creative Agency: McCann Colombia
Creative Director: Andrés González, Andrés Salamanca, Juan Gómez, Andrés González
Art Director: Miguel Ángel Jiménez Vásquez
Planner: Cristian Ángel
Senior Copywriter: Diego Puentes
Account Executive: Catalina Arjona
Genres: People, Scenic, Storytelling
Categories: Airlines, TravelMcCann LATAM, Tue, 07 May 2019 11:40:34 GMT