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Banco de Bogotá Connects 50 Stories for New Campaign from McCann Colombia

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The initiative considers trivial or transcendental situations of change related to key pillars of the brand, such as sustainability, development and the environment

Banco de Bogotá Connects 50 Stories for New Campaign from McCann Colombia

People who are experiencing a transformation in their lives on a different scale are the main characters of ‘Changing with you’, the new campaign by McCann Colombia for Banco de Bogotá that connects with 50 stories as diverse as a teenager who decides to change their sex and tells it to his father or a person that leaves his old broom by a stunning robot vacuum cleaner.

Big or small, trivial or transcendental, changes happen every day and Banco de Bogotá, one of the largest in Colombia, tells its clients that it is here to help them from the financial side and also in matters as relevant as sustainability, development and the environment, key pillars of the organisation.

The initiative considers pieces for different touch points (audio visual, digital, radio, outdoors, billboards) and according to Juan Gómez, brand and advertising manager of the financial entity, "we seek to turn the bank around by attracting new audiences, without the need to mention rates or terms that are taken for granted, people know what a bank is for. We must try not to be indifferent to people's daily lives and the changes that we all face every day. Advertising must reconnect with people; we must appreciate those 30 seconds that they dedicate to us”.

"In addition to the new graphic image, there is a substantial change in tone, a daily and closer one," says Jaime Perea, creative director of McCann Colombia. “Our client asked us to increase the level of brand engagement and generally what works best for these cases is storytelling,” he says.

Paula Quintero, account director of the agency, notes that “undoubtedly it is a campaign that makes you smile. And that is what has to happen not only when you see the pieces, but also when you have any type of interaction with the bank, which is why we are making an enormous effort in terms of endomarketing and customer service”.

"Here we are changing at all levels, and we are not going to stop," emphasises David Nieto, marketing and media manager of Banco de Bogotá. "And this campaign is just the beginning, but a big start."

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Client: Banco de Bogotá (Bank of Bogota)

Brand and Advertising Manager: Juan Gómez

Marketing and Media Manager: David Nieto

Client Partner: Santiago Camacho

Creative Agency: McCann Worldgroup Colombia

Creative Direction: Jaime Perea, Monica Beltran

Art Direction: Mónica Beltrán, Maria Paola Hernández, Juan Fandiño

Copywriting: Jaime Perea

Account Director: Paula Quintero

Account Executives: Camila Guzmán, Paola López

Agency Producer: Patricia Méndez, Guillermo Camargo

Producer: Austria

Director: Gustavo Pérez

Digital Director: Ranchez

Assistant director: Camila Navia

Executive Producer: Camila Botero

Director of Photography: Akira Vecchi

Art Director: Rebeca Piñeros

Publisher: Diorama / Creative Office

Colour: Marla Colour Grading

Music and sound: DC studio / Diego Cáceres, Manuel Gamboa

Media Agency: Universal McCann

Categories: Banking, Finance

McCann Colombia, Thu, 16 Jun 2022 09:10:58 GMT