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The Social Bullet Project Turns on the Alert About Cyberbullying

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Black Madre was invited to make the illustrations that reveal situations where you can feel how cyberbullying can affect the lives of these kids

The Social Bullet Project Turns on the Alert About Cyberbullying

In a world that gets every day more connected and it’s getting easier to have access to the internet, no matter where you’re or your age, it’s easy to get trapped in situations that can directly affect your real life, for example, cyber bullying.

Research revels that every 233 bullying posts online, one teenager attempts suicide and shows that Culture Shaming, Body Shaming, Slut-Shaming, and Grade Shaming are the four most common forms of cyberbullying. To raise awareness of the problem, the personal safety app, Kazoo, partnered with Stand for the Silent, a non-profit organisation that has been fighting all forms of bullying since 2010. 

Together, they decided to create a powerful anti-bullying message, the Social Bullets, an experiment created to warn parents about the dangers of the internet by recreating a typical student's experience of social media.

Black Madre was invited to make the illustrations that reveal situations where you can feel how cyberbullying can affect the lives of these kids. In partnership with Area 23, the studio could translate some situations that show how a simple post online can interfere with a kid's life.

The campaign not only has a good and powerful message, but was awarded for the technique and quality. Only this year, the project won 03 medals in The One Show 2022, 06 ones by The Clio Health and two pencil by D&DA.

The Social Bullets website, the video, and the Cyberbullying Survival Guide can be used for anyone who cares about the safety of kids online, but specially for parents, other adults who are in the roles of safeguarding youth, and the youths, as a form to protect themselves and understand the danger of bullying other kids.

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Text: Fernanda Lemos

Creative Agency

Client Advertiser: Kazoo

Creative Agency: Area 23 NY

Art Director: Eduardo Tavares, Felipe Munhoz, Leonardo Acoverde

Editor: Victor Afonso, Bruno Brasileiro

Creative Director: Marcus Kawamura, Tim Hawkey, Elliot Langerman

Producer: Black Madre

Creative Director: Andre Maciel

Executive Director: Tina Castro

Planner: Leticia Alves e Beatriz Perrote

Account: Tayna Boaventura

Producer: Laryssa Andrade, Pamela Tanasovichi

Illustrator: Bob Souzza, Ícaro Yugi, Rafa Duque

Typograph: Artgur Daraujo

Web Desing: Lamano Studio

Genres: Illustration

Categories: Awareness, Corporate, Social and PSAs

Black Madre, Tue, 21 Jun 2022 14:28:24 GMT