The needs and challenges of small business in
Australia revealed in The Royals' Small Heroes project, with Google
joining the Sydney breakfast panel on 17 May.
The changing face
of Australian small business is the focus of a new initiative by The
Royals, which aims to shed light on the challenges and opportunities
facing small business owners.
Titled Small Heroes, the initiative
includes an ongoing series of video interviews with small business
owners around Australia, broader qualitative research, quarterly trend
reports and a national breakfast series.
VIEW THE FIRST INTERVIEW
After a launch event in Melbourne recently, the second breakfast is
being held on Wednesday 17 May at Work Club Sydney
with a panel
discussion featuring Google product marketing manager, small and medium
business, Duncan McGrath; Lexer founder Aaron Wallis; MYOB head of
product marketing and customer acquisition Jane Betschel; and Australian
small business ombudsman analyst Jill Lawrence.
of Small Heroes is to examine the diversity of small business in
Australia, as well as the motivations of small business owners and the
challenges they face.
The latest quarterly trend report,
Patterns & Perspectives
, explores topics including the growing
number of women launching their own businesses, the small business
implications of the 'buy local' movement, and what the new knowledge
economy means for small business owners.
The project provides insights and lessons for large corporations that market their products and services to small businesses.
Siwka (pictured above), managing partner at The Royals: "At The Royals, we strive
to be the most interested agency in the world and what can be more
interesting than understanding the major driving force for economic
growth nationally? There are more than 2.1 million small businesses in
Australia and while they tend to get lumped together as a homogenous
group, we've found incredible diversity and nuance. For B2B marketers,
there are many lessons that can prove invaluable in their dealings with
If you are interested in attending the Sydney breakfast, please email email@example.com
for more information.
To visit The Royals' website, click here