Peach
dlmdd
adstars
I Like Music
Electriclime gif
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The Rocky Path Agencies are Forced to Traverse

Trends and Insight 46 Add to collection

The 4A's shares an agency perspective on supply path optimisation

The Rocky Path Agencies are Forced to Traverse

The digital media market once managed by direct insertion orders (IOs) is now a complex and ever-evolving ecosystem driven by programmatic buying. At its core, programmatic buying aims to simplify and streamline the digital media buying process. In practice however, it is not as streamlined and simplistic as we would aspire. Agencies often have to deal with the inefficiency and complexity that still exists within the ever growing complex web of technology, media, data, and supply partners. They are forced to traverse a rocky path as they work towards delivering business outcomes, in an open and transparent manner, for their clients.

In The 4A's latest whitepaper, “The Rocky Path Agencies Are Forced to Traverse," its Media, Tech & Data team provide an agency perspective on supply path optimization, from best practices to key points to consider.

view more - Trends and Insight
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
4A's

Genres: Dialogue

The 4A's, Thu, 17 Mar 2022 20:07:04 GMT