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Campaign Enlightenment Program

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The 4A's Campaign Enlightenment program helps agencies bias-proof the campaign
journey and create authentic content. It does this through a series of hands-on,
interactive workshops that feature industry examples, lively discussions, case
studies, breakout sessions, and a digital toolkit.

During the live virtual sessions, participants develop a lens for eliminating bias
across the brief, CX, creative content, production, and media and activations. They
apply this lens to both industry-specific case studies and their own recent
campaigns, identifying necessary changes to process and practice. This shared
experience aligns teams across the agency with a unique vision of how their
content can be both targeted and inclusive and results in an action plan to bring
that vision to life.

For more info, visit or contact for more info.


Categories: Diversity and Inclusion, Corporate, Social and PSAs

The 4A's, 4 months ago