Peach
dlmdd
mo-sys
Electriclime gif
I Like Music
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Campaign Enlightenment Program

 4 Add to collection

The 4A's Campaign Enlightenment program helps agencies bias-proof the campaign
journey and create authentic content. It does this through a series of hands-on,
interactive workshops that feature industry examples, lively discussions, case
studies, breakout sessions, and a digital toolkit.


During the live virtual sessions, participants develop a lens for eliminating bias
across the brief, CX, creative content, production, and media and activations. They
apply this lens to both industry-specific case studies and their own recent
campaigns, identifying necessary changes to process and practice. This shared
experience aligns teams across the agency with a unique vision of how their
content can be both targeted and inclusive and results in an action plan to bring
that vision to life.

For more info, visit https://www.aaaa.org/pod-campaign-enlightenment-program/ or contact Learningsupport@4as.org for more info.


4A's

Categories: Diversity and Inclusion, Corporate, Social and PSAs

The 4A's, 4 months ago