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The New York Times Debuts Latest Entry in 'The Truth Is Worth It' Campaign

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'Fearlessness' follows Rukmini Callimachi, one of the world’s leading reporter’s on ISIS

The New York Times Debuts Latest Entry in 'The Truth Is Worth It' Campaign
The next film in “The Truth Is Worth It” campaign series –”Fearlessness” – continues to show the lengths The New York Times journalists go to unlock the truth, despite the increasing dangers and threats that stand in their way.

This film explores one of the biggest journalistic subjects of our time, global terrorism and the caliphate of the Islamic State. It follows Rukmini Calamachi – a leading reporter in this field – and explores the constant risk, fearlessness and instinct she requires to follow the truth from homesoil to warzones, on-the ground and in life threatening situations, developing sources and information across the globe – just to give us a better understanding of the truth. 

Rukmini Callimachi is one of the world’s leading reporters on ISIS and The Caliphate – developing leads in Iraq, across the Middle East and the US. She has traveled to Iraq several times in the process of reporting this story, visiting dangerous areas on multiple occasions, including trips to Mosul and nearby areas where she encountered live fire.

Rukmini would often make herself one of the first people to a site after Iraqi forces had cleared it. She did this in order to get information in ISIS before intelligence cleared it out. In trying to gather information on ISIS, Rukmini visited over 150 sites, scouring the area for documents, files, and just about anything she could find. 

A piece of information from her translator led to a key discovery of the ISIS files which were found in a nondescript briefcase, which was captured amongst the rubble of a destroyed building in the last square mile of ISIS controlled Western Mosul.

The “Truth Is Worth It” campaign brings to light the bravery, perseverance and rigor that it takes to be a New York Times journalist and ultimately how that delivers on The Times’s mission to help people better understand their world - the subscription and the truth are worth it.

The films are centered on the thought that “the truth doesn’t report itself” or the idea that you need a journalist with journalistic drive to bring the truth to light. The films themselves feature dynamic text set on top of video clips and stills that depict the story being created and the first person process of the journalist. The evolving type technique reflects the psychology and thought process of The New York Times journalist—deliberately written in headline case, it changes, moves, deletes and rewrites as we mimic the journalists’ journeys  as they chase the truth. The twists and turns of the footage and type ultimately fall into place to make up the final headline that was originally run by The New York Times.
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Composer: Danny Bensi and Saunder Jurriaans

Post Production / VFX

Producer: Lareysa Smith (Final Cut), Alek Rost, Kyra Hendricks (Significant Others), Alexandra Lubrano (Company 3)

Post Production Company: Significant Others

Colourist: Tom Poole (Senior), Tom Poole

Editing House: Final Cut

Editor: Jim Helton

Assistant Editor: Chris Rizzo, Sophie Solomon, Alyce Muhammed

Executive Producer: Sarah Roebuck

Head of Production: Penny Ensley (Final Cut)

Animator: Phil Brooks

Creative Director: Dirk Greene

VFX Artist: Betty Cameron, Jenna DeAngelis

Colour Company: Company 3

Production Company

Production Company: Furlined

Director: Daniel Lindsay and TJ Martin

Executive Producer: Ben Davies (Director of Development) and David Thorne

President: Diane McArter


Sound Company: Wave Studios NY

Sound Design & Mix: Aaron Reynolds, Ed Downham

Executive Producer: Vicky Ferraro


Advertiser: The New York Times

EVP: Meredith Kopit Levien

COO: Meredith Kopit Levien

Chief Marketing Officer: David Rubin

VP, Marketing: Amy Weisenbach (Senior)

Brand Strategist: Iain Newton

Director: Sabena Gupta (Brand Strategy)

Executive Creative Director: Laura Forde (Marketing)

Executive Director: Janis Huang (Media Strategy)

Senior Manager: Peter Lauer (Media Strategy)

Project Manager: Blair Ecton (Senior)

Marketing Insight: Brenna King Schleifer (Brand & Media Insights Director)

Senior Writer: Taylor Gandossy (Brand)

VP Marketing: Amy Weisenbach (Senior)

Creative Agency

Creative Agency: Droga5 NY

Chief Creative Officer: Neil Heymann

Executive Creative Director: Tim Gordon

Creative Director: Laurie Howell, Toby Treyer-Evans

Creative Chairman: David Droga

Design director: Nate Moore

Designer: Eli Hochberg

Chief Creation Officer: Sally-Ann Dale

Director of Film Production: Jesse Brihn

Associate Director: Ruben Mercadal (Film Production)

Senior Producer, Film: Topher Cochrane, Brandon Chen

Associate Producer, Film: Holly Schussler

Music Supervisor: Mike Ladman

Director of Business Affairs: Jocelyn Howard

Senior Business Affairs Manager: Whitney Vose

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Harry Román-Torres

Strategy Director: Nick Maschmeyer

Head of Communications Strategy: Dean Challis

Group Communications Strategy Director: Samantha Deevy

Senior Communications Strategist: Jay Potash

Data Strategy Director: Ryan Miller

Group Account Directors: Courtney Russell

Account Director: Ola Abayomi

Account Manager: Tehjal Suri

Senior Project Manager: Caroline Kosse

Junior Project Manager: Amanda Cohen

Genres: Drama, Documentary, People

Categories: Newspapers, Media and Entertainment

Droga5 New York, Wed, 27 Mar 2019 16:50:35 GMT