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The Good Times Never Stop Rolling in Popeyes' Campaign Celebrating New Orleans

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Five to Sixty works with GUT Miami to create Mardi Gras experiences at restaurants throughout the city

The Good Times Never Stop Rolling in Popeyes' Campaign Celebrating New Orleans

With a love for New Orleans and a hunger to share the Big Easy with the world, bi-coastal production company, Five to Sixty, has been creating branded content in and around the crescent city, winning Tellys for its work on the NOLA-based digital series 'Haunted Bayou’ as well as for ‘Popeyes: NOLA Strong.’

Earlier this year, Five to Sixty’s work in NOLA continued. Knowing that hundreds of parade float builders would be out of a job, Popeyes teamed up with GUT Miami and Five to Sixty to create Mardi Gras experiences at restaurants throughout the city. Three Popeyes locations gave their keys to local artists, who transformed each building into a "float" worthy of a spot in the Mardi Gras parade.

"As a company with ties to New Orleans, it was an honor to partner with a brand like Popeyes and create work that gives back to the city and helps artists share their visions to a global audience," said Nic Weinfeld, Five to Sixty CEO.

Since the canceled 2021 Mardi Gras season, the Award-winning production company Five to Sixty has continued to bring Popeyes work closer to its NOLA roots through various projects. In June, they teamed up with local New Orleans musicians and artists to produce Popeyes: Bet on NOLA which aired during last month’s BET Awards.

Most recently, they produced three different spots for the Popeyes Nuggets Launch campaign, ‘We Come in Piece.’ Each spot was filmed at various Popeyes, and competitor restaurants around New Orleans.

The good times never stop rolling in New Orleans so Five to Sixty is hiring new production staff in the city to continue to service international ad agencies with world class local productions.​​

Laissez le bon temps rouler!

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Client - Popeyes

CMO, North America: Bruno Cardinali

Head of Marketing Communications: Patricia Pieranti

Senior Manager Brand Communications: Morgan Wilkinson

Senior Manager, Marketing Execution: Andrea Dufford

Marketing Communications Manager: Daniela Chamorro

Production Company - Five to Sixty

Director - BET on Nola: Nicolas Weinfeld, Juan Sebastian Baron

Director - Million Nuggets: Iqbal Ahmed

DP - BET: Michael Cooke

DP - Million Nuggets: Dominic Jones

DP - Keep the Good Times A Float: Bron Moyi

Drone - Keep the Good Times A Float: Daniel Waghorne

Talent - BET: Keion "$leazy EZ" Haydel, Bryan "Kenneth Brother" Anderson, Seizo Shibayama, Jerry James Henderson Jr., Sammie Ramon Williams Bolden, Kendrick Sean Marshall, Andrew Baham III, Alfred Jordan Jr.

Talent - Million Nuggets: Blake Bodden

Founder / Executive Producer: Nicolas Weinfeld

Head of Production: Jack Rosman

Senior Producer: Sarah Sklar

Senior Creative: Juan Sebastian Baron

Producer - Keep the Good Times A Float: Jarrell Fudickar

Line Producer - BET, Million Nuggets: Danielle White

PM - Keep the Good Times A Float: Rob Vernier

Production Supervisor - Million Nuggets: Alice St Germain

PC - Keep the Good Times A Float: Cassi Rumping

PC - Million Nuggets: Olivia Nicholson

Production Coordinator / Junior Creative: Lily Randhawa

1st AC - Keep the Good Times A Float: Noell Dominick

1st AC - Million Nuggets: Larron “Rome” Julian

DIT - Keep the Good Times A Float: Melissa McClain

Key Grip: Tim Jones

Location Manager: Tom Binion

Mike Kennedy: Jib Operator

Prop Master: Teddy Noggle

Covid Testing: Leslie McMichael

Floats: Kern Studios

PAs - Million Nuggets: Bradley Frazier, Val Dagrain, LaMarque Pooler, Craig MaGraf, Remy Williams

PA - Keep the Good Times A Float: Erik Skramstad

Post Production - Five to Sixty

Head of Post Production: Sam Sandweiss

Editor - Million Nuggets: Alex Jones

Motion - Million Nuggets: Alex Goyette

Assistant Editor - Million Nuggets: Michael Lipton

Editor - BET: Zach Siegel

Motion - BET: Andrew Steinitz

Colorist - Million Nuggets, BET: Stephen Derluguian

Audio Engineer - BET: Elle Callahan

Creative Agency - GUT Miami

North America ECD: Ricardo Casal

North America ECD: Juan Javier Peña

Head of Art: Guido Fusetti

Group Strategy Director: Pablo Rosas

Global CSO: Fernando Rubeiro

Head of Production: Renata Neumann

Senior Producer: Ale Marie Odriozola

Freelance Sr. Producer: Manuel Carvajal

Producer: Amber Peña

Account Director: Jennifer Rangel

Account Supervisor: Carolyn Martin

Account Executive: Naty Moreira

Creative Directors: Dean Paradise, Bruno Mazzotti

Associate Creative Directors: Jose Ramirez, Jeffrey Schermer, Ricardo Chuecos, Miguel Cedeño

Jr. Copywriter: Jasmine Williams

Jr. Art Director: Tarahgee Morris

Genres: Storytelling

Categories: Food, Restaurant

Five To Sixty, Thu, 29 Jul 2021 08:18:00 GMT