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GEHA Health Highlights How Commitments Aren’t Made with Words in Campaign from Merge and Five to Sixty

Creative 33 Add to collection

Agency teams up with Five to Sixty and Patrick Mahomes to honour US federal employees

GEHA Health Highlights How Commitments Aren’t Made with Words in Campaign from Merge and Five to Sixty

Five to Sixty wrapped up production on the newly released spot for GEHA Health featuring Kansas City Quarterback Patrick Mahomes. In this collaboration with MERGE, Five to Sixty brought to the table their rich experience filming with elite athletes, having worked with athletes such as Carli Lloyd, Michael Phelps, Aly Raisman, and others. 

The spot, set to air on national television throughout the 2021 NFL Season, features Mahomes going through a visual representation of a day in his life alongside the intense work of US Federal Employees. Beautiful match cuts define the spot and showcase the hard work these employees do behind the scenes everyday.

Director Jake Oleson and the Five to Sixty team crafted the spot to film Mahomes in a way that highlights and is comparable to the thankless work that federal employees do on a daily basis. They drew parallels between Mahomes’s training and the extraordinary work of these employees that is often taken for granted. Five to Sixty’s Head of Production, Jack Rosman, says “It was important from the beginning to use the sequences with Patrick to emphasize the work the federal employees do that makes our country run.”

For GEHA, this commercial was an homage to their customers, the Federal Employees who are pushing themselves everyday. For Five to Sixty, this was an opportunity to tell their story in an earnest and impactful way.

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TALENT

HERO TALENT: Patrick Mahomes

OCP - OFFICE: Shanica Knowles

OCP - POSTAL WORKER: Demetrius Moore

BG - OFFICE: Danyiel Barber, Jeffrey Robertson, Camryn Warner, Kellen DeRuy, Shannon Rae Cox, Akilah Bility, Daniel Handley, Venus Leung, Patrick Ryan

OCP - FEMA: Alicia Cabrera

OCP - CIVILIAN: Lucas Jackson

BG - WORKERS: Michael Beck, Noah Davis, Morgan Brady, Amber Underwood

BG - CIVILIANS: Colleen King, Josh Preut, Amanda Parra

PRODUCTION - FIVE TO SIXTY

DIRECTOR: Jake Oleson

EXECUTIVE PRODUCER: Nic Weinfeld

HEAD OF PRODUCTION: Jack Rosman

PRODUCER: Rich Salamone

PRODUCTION SUPERVISOR: Ryan Murray

PRODUCTION MANAGER: Marie Gough

PRODUCTION COORDINATOR: Jor-El Washington

1ST AD: Tres Falls

DIRECTOR OF PHOTOGRAPHY: Andy Catarisano

1ST AC: Tom Pease

2ND AC: Jackson Montemayor

RONIN TECH: Curtis Edlin

DIT: Seth Lesko, Patrick Robinson

STILLS: Elliot Liss

GAFFER: Scott Childers

KEY GRIP: Alex Fischer

BEST ELECTRIC: Karen Foglesong

BEST GRIP: Justin Browning

GRIP: Nathan Fung, Todd Liggitt, James Theriac, Max Thomas, Roycee Schlotzhauer

SOUND MIXER: Danny Bowersox, Tyler Bachert

VTR: Brad Jarvis

HAIR AND MAKEUP: April Rudy, Melvone Farrell

HMU ASSISTANT: Shelly Walker

WARDROBE: Heidi Bowles, Suna Kwak

WARDROBE ASSISTANT: Britain Bowles

PRODUCTION DESIGNER: Madison Hatch

ART DIRECTOR: Monica Alley

LEADPERSON: Cynthia Herrington

SET DRESSER: Natalie Edmondson

ART PA: Forest Kinsey

SPFX LEAD: Dave Connolly

SPFX TECH - DRIVER: Don Mosley

SPFX TECH: Neil Connolly, Skylar Lichte

COVID COMPLIANCE SPECIALIST: Eric Bowles, Luke Gard

LOCATION MANAGER: Lauren Schrader

LOCATION ASSISTANT: Sebastian Smith

RV DRIVER: Daniel Laurine

AD PA: Connor Laurine

SET PA: Anne Gravino, James Theriac, Charles Whitmill, Jada Hester, Connor Laurine, Ryan Njenga

POST PRODUCER: Sam Sandweiss

EDITOR: Jake Oleson

VFX: Thermonuclear

SOUND: Bobb Barito

MUSIC: Jake Oleson

CLIENT - GEHA HEALTH

CHIEF GROWTH OFFICER: Shannon Horgan

VP OF MARKETING: Lori Wiles

MARKETING AND BRAND MANAGER: Andrea Goodmon

DIRECTOR, MARKETING, BRAND AND CREATIVE: Debbie McKinnon

SPONSORSHIP ADVISOR: Kathy Collins

STRATEGIC PARTNERSHIP MANAGER: Taylor Davis

MARKETING DESIGN MANAGER: Nicoletta Niosi Ortiz

SENIOR MARKETING COMMUNICATIONS DESIGNER: Victoria Stempleman

MARKETING COMMUNICATIONS DESIGNER: Tyler Shannon

ACCOUNT SUPERVISOR, GMR: Kevin Smith

SENIOR DIRECTOR, GMR: Lindsay Grassia

AGENCY - MERGE

EVP, CLIENT SERVICE: Kellie Bliss

VP, CREATIVE LEADER: James Holden

ASSOCIATE CREATIVE DIRECTOR, ART: Josh Liotta

ASSOCIATE CREATIVE DIRECTOR, COPY: Danny Cady

SENIOR ACCOUNT EXECUTIVE: Andelyn Fernandez

VP, VIDEO PRODUCTION LEADER: Jami Gettings

VENDORS

CATERING AND CRAFTY: Cool Guy Foods

WALKIES: Seth Lesko

Genres: Storytelling

Categories: Medical Insurance, Healthcare and Wellness

Five To Sixty, Tue, 21 Sep 2021 07:19:00 GMT