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GEHA Health Highlights How Commitments Aren’t Made with Words in Campaign from Merge and Five to Sixty

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Agency teams up with Five to Sixty and Patrick Mahomes to honour US federal employees

GEHA Health Highlights How Commitments Aren’t Made with Words in Campaign from Merge and Five to Sixty

Five to Sixty wrapped up production on the newly released spot for GEHA Health featuring Kansas City Quarterback Patrick Mahomes. In this collaboration with MERGE, Five to Sixty brought to the table their rich experience filming with elite athletes, having worked with athletes such as Carli Lloyd, Michael Phelps, Aly Raisman, and others. 

The spot, set to air on national television throughout the 2021 NFL Season, features Mahomes going through a visual representation of a day in his life alongside the intense work of US Federal Employees. Beautiful match cuts define the spot and showcase the hard work these employees do behind the scenes everyday.

Director Jake Oleson and the Five to Sixty team crafted the spot to film Mahomes in a way that highlights and is comparable to the thankless work that federal employees do on a daily basis. They drew parallels between Mahomes’s training and the extraordinary work of these employees that is often taken for granted. Five to Sixty’s Head of Production, Jack Rosman, says “It was important from the beginning to use the sequences with Patrick to emphasize the work the federal employees do that makes our country run.”

For GEHA, this commercial was an homage to their customers, the Federal Employees who are pushing themselves everyday. For Five to Sixty, this was an opportunity to tell their story in an earnest and impactful way.

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Genres: Storytelling

Categories: Medical Insurance, Healthcare and Wellness

Five To Sixty, Tue, 21 Sep 2021 07:19:00 GMT