BBDO Dublin has debuted a new piece for The Gaelic Athletic Association's 'Where We All Belong' campaign which celebrates all the people that make the GAA what it is. The campaign aims to capture the timeless, everyday realities of the life in the association - the things people do and the things they do together that nurtures the community. It highlights the simple truth that whoever we are, whatever our role, we all need somewhere that belongs to us. It is a celebration of young and old, players and coaches, club secretaries and supporters.

The latest piece, 'First Timer', features camogie-playing Katie, capturing the fearlessness, frustration and unbridled joy of practice, practice, practice - and that childhood thrill of remembering when you were finally able to do it.