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HSA Farm Safety "Disappear"

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On farms all over Ireland, farmers are dying. The reason is that after spending decades on the farm, they just don't notice the dangers any more. This TV ad, created for the Health and Safety Authority, Ireland, explores how familiarity can prove fatal. Just as awareness of the smells and dirt on a farm slowly fades over the years, so too does awareness of the dangers - dangers that can cause death or serious injury in the blink of an eye.

Advertiser: HSA

Brand: Health and Safety Authority

Production Company

Production Company: Blinkink

Producer: Charlotte Loynes

Director: Stephan McNally

Creative Agency

Creative Agency: BBDO Dublin

Copywriter: Dillon Elliot

Art Director: Clayton Homer

Planner: Rachel O'Donovan

Producer: Georgia Stevenson

Executive Creative Director: Dylan Cotter

BBDO Dublin, 3 years ago