The Essential List: Claudio Lima

The CCO of Cheil Brazil is massively into gaming - and has big plans for ageing gamers

When we interviewed Claudio Lima in Cannes last year, he told us of his love of playing video games. He plays them “quite seriously” he told us. He and his son built what they call the “gaming house” in his son’s bedroom. Well, it turns out that Claudio, who is the CCO of Cheil Brazil, has gaming plans for the elder community too. In his Essential List, which we’ve tapped him up for here, he tells us of his secret side project - a retirement home for video gamers, shying away from the norm of puzzles and backgammon. 

Check out what else floats his boat below! 

Lifestyle

o Place of birth: Sao Paulo - Brazil

o Hometown: Sao Paulo

o Staycation: There’s a beach 2 hours from home

o Vacation: Portugal

o Pet: Popcorn (my dog) Eli (my cat)

o Place of work: Cheil Latam

o Place of workout: My dreams

o Side project: A retirement home for gamers

o Mode of transport: Car (to be alone)

o Bonus travel essential: Noise cancelling headphones

Culture

o Artist: Brandon Sanderson

o Musician: Jay Z

o Commercials / music video director: Tom Kuntz 

o Film director: Spielberg

o Photographer: Sebastiao Salgado

o Film: Ready Player One

o Series: Battlestar Galactica

o Commercial: Guinness Surfer

o Music video: Kanye West No Church in the Wild

o Video game: World of Warcraft

o Board game: UNO (my kids love it)

o Book: The Wheel of Time series

o Graphic novel: The Walking Dead

o Podcast: Don’t have one…

o Newspaper (off or online): All of them

o Magazine: Whatever is in the waiting room

o Bonus culture essential: Audiobooks

Food and Drink

o Breakfast: Açai 

o Restaurant: Teus (awesome place in Sao Paulo)

o Cheap bite: Street fair pastel

o Working lunch: At my desk

o Favourite dish: Steak and fries

o Signature dish: Steak and le fries

o Snack: Banana

o Guilty pleasure: Cakes, all kinds of cakes

o Bar: Pirajá

o Booze: Caipirinha

o Not booze: Coca-Cola

o Bonus food: More cakes

o Bonus beverage: Beer

Kit

o Phone: Samsung Note

o Computer: MacBook

o TV: Samsung Qled

o Headphones: Earbuds

o Camera: From my phone

o Soundsystem: My phone or computer

o Pen / pencil: Whichever one I find

o Where you document an idea: Google Notes

o Casual clothing: Comic T-shirt with shorts

o Smart clothing: Comic T-shirt with pants

o Footwear: A lot

o Watch: Cheap (I always lose it)

o Collection: The Walking Dead comics

o App: Clash Royale

o Website: Airbnb

o Favourite social media feed: Instagram 

o Work program: Keynote

o Digital work tool: Slack

o Analogue work tool: Paper and pen

o Morning grooming / makeup essential: Luck 

o Bonus kit essential: Waze