The Basement Named Media Agency of Record for Indiana University

The Basement continues a successful growth streak, despite the pandemic’s lasting impacts on the country. Over the last year, the agency grew its client roster by 15, adding major accounts, one of which is leading public research institution, Indiana University.

The agency’s newly-inked relationship with the university system includes branding and awareness goals, as well as student and family campaigns, and both in and out-of-state initiatives. Out-of-state student recruitment is already in market and seeing early success from digital and social work. 

“The Basement’s proven results along with its forward leaning leadership and growth culture are a good fit for us,” said Karen Ferguson Fuson, former VPCM/CMO and current strategic advisor, Indiana University. “The team has a passion for the role higher education plays in changing lives and I know they will be the kind of partner that works alongside our staff to make the most positive impact for IU.”

In addition to the recruitment work, The Basement will collaborate with IU to bring to life an internship program that seeks to create opportunities for underrepresented students interested in the advertising and marketing field. 

“It’s important to us to develop impactful ways to engage with the student community alongside our strategic marketing efforts with IU,” said Conrad Edwards, The Basement CEO. “Part of that goal is to build a process where we can support underrepresented students who might not see a career in advertising as an opportunity for them. We couldn’t be more proud to partner with IU for this initiative and the ripple effect we expect it to have.”