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The 8-bit Era Returns to Denny's With a Tasty Twist

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Erwin Penland re-creates Atari games for new campaign

The 8-bit Era Returns to Denny's With a Tasty Twist

Today, Denny’s Diner and Atari announced they're going to “Remix the Classics” with menu remixes and reimagined games for web and mobile. Created by Erwin Penland, Denny’s lead agency, the new campaign includes mobile and web ads, as well as classic Atari games with a diner-themed twist. 

Based in Greenville, SC, Erwin Penland brought the Denny’s and Atari partnership to life by coding and creating the games themselves (“Hashteroids,” “Centipup” and “Take-Out,” as you’ll see), all playable on iPhone and Android devices.

Curtis Rose, Erwin Penland’s Director of Technology Strategy, led the team that built the mobile games from the ground up.








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Genres: Animation, Comedy

Categories: Fast food, Retail and Restaurants

EP+Co, Tue, 01 Jul 2014 15:40:04 GMT