Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

The 8-bit Era Returns to Denny's With a Tasty Twist



Erwin Penland re-creates Atari games for new campaign

The 8-bit Era Returns to Denny's With a Tasty Twist

Today, Denny’s Diner and Atari announced they're going to “Remix the Classics” with menu remixes and reimagined games for web and mobile. Created by Erwin Penland, Denny’s lead agency, the new campaign includes mobile and web ads, as well as classic Atari games with a diner-themed twist. 

Based in Greenville, SC, Erwin Penland brought the Denny’s and Atari partnership to life by coding and creating the games themselves (“Hashteroids,” “Centipup” and “Take-Out,” as you’ll see), all playable on iPhone and Android devices.

Curtis Rose, Erwin Penland’s Director of Technology Strategy, led the team that built the mobile games from the ground up.

Atari Denny's


Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Animation, Comedy

Categories: Retail and Restaurants , Fast food

EP+Co, Tue, 01 Jul 2014 15:40:04 GMT