Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
liahome
mo-sys
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Carrie Underwood and James Harden Bring 'More to the Day' for BODYARMOR LYTE in Motivational Campaign

337

ADD TO COLLECTION

EP+Co's first fully-integrated national campaign for the sports drink brand will also kick-off a fitness challenge between other BODYARMOR LYTE ambassadors

Carrie Underwood and James Harden Bring 'More to the Day' for BODYARMOR LYTE in Motivational Campaign
EP+Co is kicking-off 2021 with a new partnership with premium sports drink, BODYARMOR LYTE. The agency is teaming up with the brand to launch a national campaign featuring Carrie Underwood and James Harden. This is the first fully-integrated campaign for BODYARMOR LYTE.

The agency began work with BODYARMOR LYTE in 2020, creating, developing and producing a national campaign - launching today - across national broadcast, digital and social. The campaign also will kick-off a fitness challenge between other BODYARMOR LYTE ambassadors.

“BODYARMOR LYTE is a really unique brand and we wanted to create a campaign that was both authentic to their product yet really resonated with the core of their audience. But, at the same time it was important for the work to feel real; speak to their audience in a real way and showcase the personality of the brand,” said John Cornette, executive creative director and director of innovation at EP+Co. “Carrie and James represent everything the BODYARMOR brand is about and they are the perfect partners to help bring the campaign to life.”

This campaign is the agency’s first official project with BODYARMOR LYTE.

CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Soft Drinks, Energy Drinks

EP+Co, Mon, 11 Jan 2021 17:58:19 GMT