EP+Co
Mon, 11 Jan 2021 17:58:19 GMT
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Carrie Underwood and James Harden Bring 'More to the Day' for BODYARMOR LYTE in Motivational Campaign
EP+Co's first fully-integrated national campaign for the sports drink brand will also kick-off a fitness challenge between other BODYARMOR LYTE ambassadors
EP+Co is kicking-off 2021 with a new partnership with premium sports drink, BODYARMOR LYTE. The agency is teaming up with the brand to launch a national campaign featuring Carrie Underwood and James Harden. This is the first fully-integrated campaign for BODYARMOR LYTE.
The agency began work with BODYARMOR LYTE in 2020, creating, developing and producing a national campaign - launching today - across national broadcast, digital and social. The campaign also will kick-off a fitness challenge between other BODYARMOR LYTE ambassadors.
“BODYARMOR LYTE is a really unique brand and we wanted to create a campaign that was both authentic to their product yet really resonated with the core of their audience. But, at the same time it was important for the work to feel real; speak to their audience in a real way and showcase the personality of the brand,” said John Cornette, executive creative director and director of innovation at EP+Co. “Carrie and James represent everything the BODYARMOR brand is about and they are the perfect partners to help bring the campaign to life.”
This campaign is the agency’s first official project with BODYARMOR LYTE.
Client
Client: BODYARMOR
VP of Brand Marketing: Michael Fine
VP, Brand Strategy and Creative: Kristen Rumble
VP, Sports and Entertainment Marketing: Tara Piper
Creative Director: Brian Ford
Brand Manager: Lindsay Schumacher
Creative Production Manager: Kyle Ramsey
Production Manager: Kendyl English
Entertainment Partnerships, Associate Manager: Alexandra Karras
Agency
Agency: EP+Co
President / Chief Creative Officer: Con Williamson
EVP, Executive Creative Director: John Cornette
Associate Creative Directors: Will Isom and Tim Kang
SVP, Director of Content Production: Danny Miller
VP, Executive Content Producer: Charlotte Stirrup
Chief Customer Officer: Kat Shafer
Account Supervisor: Mary Smolen
Account Manager: Libby Johnson
VP, Business Affairs Manager: Jeff Fischer
Production
Production Company: Station Film
Shoot Locations: Nashville, TN and Los Angeles, CA
Director: Sarah Chatfield
DP: Michael Stine
Executive Producer: Michelle Towse / Caroline Gibney
Line Producer: Daniela Huml
Post-production
Editorial: EP+Co
Editor: Mah Ferraz
Assistant Editor: Charles Hull
Animation: Co
Colorist: Houmam Abdallah
VFX: Sastre VFX
Music and Sound
Music and Sound Design: Jolin Ras
Audio Post Company: Sonic Union
Audio Engineer: Michael Marinelli
Categories: Energy Drinks, Soft Drinks
EP+Co, Mon, 11 Jan 2021 17:58:19 GMT
