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'Tesco Pioneers' Highlights a Rally Legend on International Women's Day

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Rothco teams with Antidote and RAYGUN to celebrate legendary racing driver Rosemary Smith

'Tesco Pioneers' Highlights a Rally Legend on International Women's Day

In anticipation of International Women’s Day, Rothco and Tesco are highlighting a wonderful trailblazer, with this beautiful film featuring legendary racing driver Rosemary Smith.

Rosemary meets her modern equivalent, Nicole Drought. A true pioneer! As one of Ireland’s first female race drivers Rosemary had to fight to break in her sport. She went on to win the Circuit of Ireland and compete in the Monte Carlo Rally!

Directed by Jamie Delaney at Antidote, RAYGUN were responsible for edit, sound design and VFX with grade provided by Black Kite.

RAYGUN’s head of commercials and content Jen Connolly was delighted to be involved: “We were thrilled to be asked to partner with Rothco and Antidote on this film. Rosemary’s story is an amazing one and seeing her meet with Nicole Drought is a reminder of how much Rosemary had achieved paving the way for women in motorsports! We had so much fun bringing this film together it’s wonderful to see this story being shared to mark International Women’s Day”

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Client: Tesco

Production Company: Antidote

Director: Jamie Delaney

Producer: Andrew Freedman

Agency: Rothco

Agency Producer: Laura Cahill

Art Director: Leo Bartoli

Copywriter: Conor Cunniffe

Creative Director: Rob Maguire

Editor: Dave Dillion

Colourist: Richard Fearon at Black Kite

Flame: Mark Bailey

Sound Design/Mixing: Dean Jones

Post Producer: Jen Connolly

Genres: Documentary

Categories: Retail and Restaurants , Convenience stores

RAYGUN, Mon, 09 Mar 2020 15:19:23 GMT