TBWA/Media Arts Lab Launch iPhone 5 Campaign
TBWA/Media Arts Lab and Apple have launched a set of ads to promote the new iPhone 5.
The campaign features four spots, titled Thumbs, Cheese, Ears and Physics, and focus on specific selling points for the world’s hottest and latest piece of technology. The panoramic camera, size and weight, headphones and screen size (possibly in a slight dig at Samsung, due to their recent attempts at overpowering the launch of the phone) are all drawn upon.
View the spots below:
Credits for ‘Thumb’ / ‘Cheese’ / ‘Ears’
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
GCD: Chuck Monn
CD: Chris Ribeiro, Yo Umeda
ACD/AD: Niraj Zaveri, Masaya Asai, Jay Berry, David Zorn
ACD/CW: Claire Morrisey, Marc D’Avignon, JD Jurentkuff, David Young
AD: Yao Yu, Vidur Raswant, Dustin Arnold
CW: Brooks Jackson
Executive Producer: Eric Voegele
Agency Producers: Serena Auroux, RJ Pomeroy, Chris Shaw, Chelsea Larner, Katie McCain
Production Company: Green Dot Films
Director: Mark Coppos, Rebecca Baehler
DP: Fernando Cardenas
Editorial Company: Nomad Editing Company, Inc.
Editor: Jared Coller/Kevin Clark
Post Co: The Mill
VFX Supervisor: Phil Crowe
Lead Flame Artist: Narbeh Mardirossian
Color Artist: Adam Scott
Credits for ‘Physics’
Agency: TBWA\Media Arts Lab
CCO: Duncan Milner
ECD: Eric Grunbaum
GCD: Chuck Monn
CD: Chris Ribeiro, Yo Umeda
ACD/AD: Niraj Zaveri, Masaya Asai, Jay Berry, David Zorn
ACD/CW: Claire Morrisey, Marc D’Avignon, JD Jurentkuff, David Young
AD: Yao Yu, Vidur Raswant, Dustin Arnold
CW: Brooks Jackson
Executive Producer: Eric Voegele
Agency Producers: Serena Auroux, RJ Pomeroy, Chris Shaw, Chelsea Larner, Katie McCain
Production Company: Green Dot Films
Director: Mark Coppos, Rebecca Baehler
DP: Fernando Cardenas
Editorial Company: Nomad Editing Company, Inc.
Editor: Jared Coller/Kevin Clark
Post Co: Company 3 / The Mill
Lead Smoke Artist: Brian Robinson (Company 3)
Color Artist: Adam Scott (The Mill)
