TBWA\Media Arts Lab Wins Big at the International ANDY Awards

TBWA\Media Arts Lab, the bespoke agency for Apple brought home 10 golds across eight different campaigns at the 60th International ANDY awards. Apple was also recognised as ‘Brand of the Year’ for achieving the highest number of wins across the most varied campaign executions. 

Among the most awarded campaigns is Apple’s heart warming holiday film 'Fuzzy Feelings' - which seamlessly blended live-action with stop motion and Apple’s Shot on iPhone campaign 'The Invincibles', featuring tripod animals and disabled dogs whose lives change thanks to the cutting-edge LIDAR technology, which is available on every iPhone 15. Each campaign won two Golds in the Idea and Craft and Idea and Reset categories, respectively.

The accolades received by Apple and TBWA\Media Arts Lab stretch across campaigns created in Los Angeles, London, Mexico, and China. Apple’s Privacy campaign 'Waiting Room,' and Apple Watch 'Another Birthday,' won gold in Idea, and AirPods 'Quiet the Noise,' Made on iPad with David Hockney 'Bigger Christmas Trees,' Shot on iPhone campaign for Chinese New Year 'Little Garlic' and Shot on iPhone Film 'Huracán Ramírez vs. La Piñata Enchilada,' won gold in Craft. 

Apple was awarded for work across its whole suite of products, each campaign demonstrating how the devices help protect your privacy on iPhone, save lives with Apple Watch, enhance accessibility with LiDAR technology on iPhone, and inspire creativity with iPad. 

The ANDY Awards, organised by The Advertising Club of New York, is one of the advertising industry’s most prestigious honours, recognising creative excellence in advertising globally since 1964, through the following lenses: idea, craft, reset, and bravery. The show is known for its rigorous judging process, which involves leading industry experts awarding work with one level of award: Gold.

Speaking on the win, Brent Anderson, global chief creative officer, TBWA\Media Arts Lab said, "At TBWA\Media Arts Lab, the constant aim is to create cultural and business impact across all Apple products and all lines of the Apple business. Apple being named Brand of the Year at the International ANDY Awards alongside winning across such a wide range of work is gratifying and humbling. I am immensely proud of the collaborative effort across multiple Media Arts Lab offices and teams that went into creating these campaigns. These wins just further fuel our passion to continue creating ground breaking work for Apple across the globe.”

Here is a summary of the 2024 ANDY Awards for TBWA\Media Arts Lab:

• Gold in Idea for 'Fuzzy Feelings' - Apple’s 2023 Holiday Film
  
• Gold in Craft for 'Fuzzy Feelings'
  
• Gold in Craft for Little Garlic
  
• Gold in Craft for 'Made on iPad / Bigger Christmas Trees'
• Gold in Reset for Shot on iPhone 'The Invincibles' 
• Gold in Idea for the Shot on iPhone campaign 'The Invincibles' 
• Gold in Craft for AirPods 'Quiet the Noise'
• Gold in Idea for 'Another Birthday'
• Gold in Idea for Apple’s Privacy Campaign 'Waiting Room'
• Gold in Craft for Huracán Ramírez vs. La Piñata Enchilada 

See the full list of ANDY winners here.