The T1 Agency
Mon, 16 May 2022 12:37:26 GMT
T1 is celebrating their 28th anniversary today with a new brand identity, new purpose statement, a new focus on Full-Stack Sponsorship, and a new division, T1 Futbol.
The evolution of T1 is a response to the undeniable changes in the world over the past two years.
New T1 Brand Identity & Purpose
The evolution of T1’s brand identity is more than a logo update. The agency’s new purpose, Sponsors of Impactful Brands, is their ethos in supporting people and brands in their missions to impact communities, culture and society. This comes to life with the new focus of Full-Stack Sponsorship, bringing together three pillars: Partnership, Activation and Amplification.
“While the past two years have been demonstratively more challenging than the first twenty-six, we at T1 are alive and thriving, and have our dedicated community of T1’ers, partners, and friends to thank for that. As an organisation, we took a look inward to determine how we could best contribute to create sustainable change and a positive impact. We were inspired to reimagine our purpose and refine our offering as an agency, leveraging our decades-long legacy in sponsorship,” says Mark Harrison, founder, T1.
Introducing T1 Futbol
Launching today, T1 Futbol will be focused on brands in North America looking to tap into the passion the sport of soccer brings.
“From the programs T1 has built with our clients, to our team that lives and breathes the game on and off the pitch, T1 has long had the experience and passion for Futbol. With soccer continuing to grow from an international and national perspective, we saw an opportunity for T1 to create our own specialty division centred around the beautiful game,” says Imran Choudhry, managing partner, T1 Futbol.
The agency’s shift in focus has meant additions to the T1 leadership team to bring the evolution of the agency to life.