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Swinburne Delivers Upgraded University Experience in ‘next gen_now’ Rebrand

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Rebrand launches with a campaign that brings to market a new and unmatched offering for Swinburne’s 2021 undergraduates
Swinburne Delivers Upgraded University Experience in ‘next gen_now’ Rebrand

Swinburne University of Technology has partnered with Deloitte Digital to launch a new brand positioning next gen_now.

Leveraging Swinburne’s credentials in technology, creativity and innovation the next gen_now platform positions the university as the prototype of a new and different university at the cutting edge of what’s next.

Says Carolyn Bendall, chief marketing officer at Swinburne: “At Swinburne we believe in bringing people and technology together for a better world. As a proudly creative and constantly innovating 21st century university, we saw an opportunity to convey this proposition more distinctively in the market.


“We are excited to introduce next gen_now as our new brand platform. It will allow us to communicate Swinburne’s latest features, upgrades and innovations in education, research and in industry partnerships. It will provide compelling reasons to choose Swinburne.

“We are also delighted to partner with Deloitte Digital on the new brand positioning and launch. Together we have a common commitment to develop the next generation and build a better world.”

Says Adrian Mills, partner at Deloitte Digital: “From the outset, both organisations recognised in each other the desire to be cutting edge and at the forefront of innovation and creativity. We see Swinburne as more of a tech partner than a traditional agency client.”

The rebrand launches with a campaign that brings to market a new and unmatched offering for Swinburne’s 2021 undergraduates; guaranteed work integrated learning and real industry experiences during their degree.

The campaign which will roll out across digital, TVC, OOH and radio is the first via Deloitte Digital, having been appointed as the University’s Agency of Record.

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Client: Swinburne University of Technology

Chief Marketing Officer: Carolyn Bendall

Deputy Director Marketing: Amy Whitehead

Brand and Campaign Manager: Laura Iakovidis

Brand and Campaign Specialist: Rachel Bennett

Creative Manager: May Ling Yong

Creative Consultancy: Deloitte Digital

Creative Brand & Advertising Partner: Adrian Mills

Chief Creative Officer: Matt Lawson

Executive Creative Director: Charles Baylis

Creative Director: Gustavo Vampre

Designer: Caitlin Demetriou

Group Account Director: Sophia Redgrave

Account Executive: Claudia Giblin

Brand Strategist: Sally Denniston

Head of Integrated Production: Rob Weir

Producer: Marlese Sloan

Finished Art: Mark Scano

Animator: Dylan Mercer

Production Company: Sedona

Director: Paul Mitchell

Managing Director / Executive Producer: Kim Wildenburg

Concept Design & Storyboards: Sedona

Post Production: New Holland Creative

Sound Design

Sound Studio: Squeak E Clean

Sound Engineer: Dee Gjedsted

Sound Producer: Alice Vanderway

Music:

Composer: Jonny Higgins

Retouching: Visual Thing

Media: Initiative

Genres: Visual VFX

Categories: Education, Corporate, Social and PSAs

Deloitte Digital, Australia, Mon, 03 May 2021 03:08:12 GMT