Swinburne University of Technology has partnered with Deloitte Digital to launch a new brand positioning next gen_now.

Leveraging Swinburne’s credentials in technology, creativity and innovation the next gen_now platform positions the university as the prototype of a new and different university at the cutting edge of what’s next.

Says Carolyn Bendall, chief marketing officer at Swinburne: “At Swinburne we believe in bringing people and technology together for a better world. As a proudly creative and constantly innovating 21st century university, we saw an opportunity to convey this proposition more distinctively in the market.

“We are excited to introduce next gen_now as our new brand platform. It will allow us to communicate Swinburne’s latest features, upgrades and innovations in education, research and in industry partnerships. It will provide compelling reasons to choose Swinburne.

“We are also delighted to partner with Deloitte Digital on the new brand positioning and launch. Together we have a common commitment to develop the next generation and build a better world.”

Says Adrian Mills, partner at Deloitte Digital: “From the outset, both organisations recognised in each other the desire to be cutting edge and at the forefront of innovation and creativity. We see Swinburne as more of a tech partner than a traditional agency client.”

The rebrand launches with a campaign that brings to market a new and unmatched offering for Swinburne’s 2021 undergraduates; guaranteed work integrated learning and real industry experiences during their degree.

The campaign which will roll out across digital, TVC, OOH and radio is the first via Deloitte Digital, having been appointed as the University’s Agency of Record.