Peach
dlmdd
Gear Seven/Arc Studios/Shift
I Like Music
mo-sys
liahome
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
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Belong Carbon ThumbprintEmbed With Credits

895

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Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.

The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.

A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.


CREDITS

Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound

Genres: Music & Sound Design, Animation, Animatics, Visual VFX

Categories: Mobile Network, Utilities

Deloitte Digital, Australia, 2 years ago