Deloitte Digital, Australia
Fri, 18 Sep 2020 05:05:32 GMT
Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.
The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.
A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.
Genres: Music & Sound Design, Animation, Animatics, Visual VFX
Categories: Mobile Network, UtilitiesDeloitte Digital, Australia, 2 years ago