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Belong Carbon Thumbprint

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Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.

The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.

A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.


Client

Advertiser: Belong

Creative Agency

Creative Consultancy: Deloitte Digital

Creative Brand & Advertising Partner: Adrian Mills

Chief Creative Officer & Partner: Matt Lawson

Executive Creative Director: Charles Baylis

Head of Motion & Production: Rob Weir

Creative Director: Gustavo Vampre Franco

Copywriter: Britton Upchurch

Designer: Kyle Lotherington

Producer: Marlese Sloan

Group Account Director: Morgan Collins

Account Manager: Natalie Ng

Director, Sustainability Servcies: Wibishana Rockwood

Manager Strategic Reputation and Risk: Ben Symons

Production Company

Production Company: Collider

Director: Damon Cameron

EP/Producer: Olivia Hantken

Production Manager: Ellie Craven

Drone Operator: Matt Chang

Editor: Adam Wills

Post Production / VFX

Post Production Company: Fin Design + Effects

Executive Visual Effects Producer: Alastair Stephen

VFX Supervisors: Stuart White + Mikey Smith

VFX Producer: Emily Newbould

VO + Mixes

VO + Mixes: RISK

Sound Engineers: Dee Gjedsted & Dylan Stephens

Producers: Kate Gibson & Sally McManus

Sound

Sound Design: Squeak E Clean

Sound Engineer: Abigail Sie

Producer: Meg Drummond

Genres: Animation, Music & Sound Design, Animatics, Visual VFX

Categories: Utilities, Mobile Network

Deloitte Digital, Australia, 5 months ago