Deloitte Digital, Australia
Fri, 18 Sep 2020 05:05:32 GMT
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Belong Carbon Thumbprint
Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.
The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.
A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.
Client
Advertiser: Belong
Creative Agency
Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Head of Motion & Production: Rob Weir
Creative Director: Gustavo Vampre Franco
Copywriter: Britton Upchurch
Designer: Kyle Lotherington
Producer: Marlese Sloan
Group Account Director: Morgan Collins
Account Manager: Natalie Ng
Director, Sustainability Servcies: Wibishana Rockwood
Manager Strategic Reputation and Risk: Ben Symons
Production Company
Production Company: Collider
Director: Damon Cameron
EP/Producer: Olivia Hantken
Production Manager: Ellie Craven
Drone Operator: Matt Chang
Editor: Adam Wills
Post Production / VFX
Post Production Company: Fin Design + Effects
Executive Visual Effects Producer: Alastair Stephen
VFX Supervisors: Stuart White + Mikey Smith
VFX Producer: Emily Newbould
VO + Mixes
VO + Mixes: RISK
Sound Engineers: Dee Gjedsted & Dylan Stephens
Producers: Kate Gibson & Sally McManus
Sound
Sound Design: Squeak E Clean
Sound Engineer: Abigail Sie
Producer: Meg Drummond
Genres: Animation, Music & Sound Design, Animatics, Visual VFX
Categories: Utilities, Mobile Network
Deloitte Digital, Australia, 5 months ago
