Deloitte Digital, Australia
Fri, 18 Sep 2020 05:05:32 GMT
Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.
The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.
A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.
Advertiser: Belong
Creative Consultancy: Deloitte Digital
Creative Brand & Advertising Partner: Adrian Mills
Chief Creative Officer & Partner: Matt Lawson
Executive Creative Director: Charles Baylis
Head of Motion & Production: Rob Weir
Creative Director: Gustavo Vampre Franco
Copywriter: Britton Upchurch
Designer: Kyle Lotherington
Producer: Marlese Sloan
Group Account Director: Morgan Collins
Account Manager: Natalie Ng
Director, Sustainability Servcies: Wibishana Rockwood
Manager Strategic Reputation and Risk: Ben Symons
Production Company: Collider
Director: Damon Cameron
EP/Producer: Olivia Hantken
Production Manager: Ellie Craven
Drone Operator: Matt Chang
Editor: Adam Wills
Post Production Company: Fin Design + Effects
Executive Visual Effects Producer: Alastair Stephen
VFX Supervisors: Stuart White + Mikey Smith
VFX Producer: Emily Newbould
VO + Mixes: RISK
Sound Engineers: Dee Gjedsted & Dylan Stephens
Producers: Kate Gibson & Sally McManus
Sound Design: Squeak E Clean
Sound Engineer: Abigail Sie
Producer: Meg Drummond
Genres: Animation, Music & Sound Design, Animatics, Visual VFX
Categories: Utilities, Mobile Network
Deloitte Digital, Australia, 5 months ago