Hobby home page
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Belong Carbon Thumbprint

 83 Add to collection

Currently, it is estimated that mobile data networks in Australia contribute upward of 500,000 tonnes of CO2 every year. Belong has become Australia’s first accredited carbon neutral telecommunications provider – with all operations and products certified ‘carbon neutral’ at no extra cost to its customers.

The campaign launched with a TVC that drove consumers to the Carbon Thumbprint App; an AR app that uses data modelling to allow individuals to see the size and effect of their personal carbon thumbprint.

A contextual digital campaign also leveraged the carbon thumbprint modelling using pre-rolls, banners, in podcast and Spotify placements to calculate the carbon cost of the content they appeared in.


Advertiser: Belong

Creative Agency

Creative Consultancy: Deloitte Digital

Creative Brand & Advertising Partner: Adrian Mills

Chief Creative Officer & Partner: Matt Lawson

Executive Creative Director: Charles Baylis

Head of Motion & Production: Rob Weir

Creative Director: Gustavo Vampre Franco

Copywriter: Britton Upchurch

Designer: Kyle Lotherington

Producer: Marlese Sloan

Group Account Director: Morgan Collins

Account Manager: Natalie Ng

Director, Sustainability Servcies: Wibishana Rockwood

Manager Strategic Reputation and Risk: Ben Symons

Production Company

Production Company: Collider

Director: Damon Cameron

EP/Producer: Olivia Hantken

Production Manager: Ellie Craven

Drone Operator: Matt Chang

Editor: Adam Wills

Post Production / VFX

Post Production Company: Fin Design + Effects

Executive Visual Effects Producer: Alastair Stephen

VFX Supervisors: Stuart White + Mikey Smith

VFX Producer: Emily Newbould

VO + Mixes

VO + Mixes: RISK

Sound Engineers: Dee Gjedsted & Dylan Stephens

Producers: Kate Gibson & Sally McManus


Sound Design: Squeak E Clean

Sound Engineer: Abigail Sie

Producer: Meg Drummond

Genres: Animation, Music & Sound Design, Animatics, Visual VFX

Categories: Utilities, Mobile Network

Deloitte Digital, Australia, 1 year ago