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Suzuki Reframes the Road with Tongue-in-Cheek Brand Campaign

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In Deloitte Digital's latest campaign for the brand platform, Suzuki shares its parody zenful 'Mindframe’ with customers

Suzuki Reframes the Road with Tongue-in-Cheek Brand Campaign

In the latest campaign from the For Fun’s Sake brand platform, Suzuki has announced that it is in fact a state of mind…as well as being very much a car. The campaign, which launches with a 30 second brand film, celebrates the unique 'Mindframe' of Suzuki’s customers.

“If you own a Suzuki you’ll know that it’s not just a car, it’s a mentality and a unique way of seeing the world,“ stated Michael Pachota, general manager, Suzuki. “And because it’s also a car, it’s also a great way of actually seeing the world, with incredible mileage."

Matt Lawson, chief creative officer, Deloitte Digital, added: “Sadly, there are a lot of Suzuki drivers out there who aren’t yet driving Suzuki’s. So, we hope this speaks to them. We want them to know, that like them, the only thing we take seriously is a penchant for incredible quality, excellent value automobiles."

The campaign also includes an online 'driver's test' to identify and recruit drivers who have the Suzuki 'Mindframe' and will also roll out through social and radio.

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Client: Suzuki Australia

General Manager, Automotive: Michael Pachota

Assistant Marketing Manager - Automotive: Robert Rosengarten

Digital Marketing Coordinator - Automotive: Daniel Sammut

Creative agency

Creative Consultancy: Deloitte Digital

Creative Brand & Advertising Partner: Adrian Mills

Chief Creative Officer & Partner: Matt Lawson

Executive Creative Director: Charles Baylis

Social: Aaron Bethune & Kyle Lotherington

Finished Art: Mark Scano

TV Producer: Marlese Sloan

Group Account Director: Daniel Loukidis

Account Manager: Natalie Ng


Production Company: Airbag

Director: Patrik Bergh

EP: Martin Box

Producer: Matt Reeder

Casting: Stevie Ray

DOP: Hugh Miller

Editor: Charles Ivory

VFX: Airbag

Post: White Chocolate

Sound Studio: RISK

Sound Engineer: Dee Gjedsted

Sound Producers: Kate Gibson & Sally McManus

Genres: Comedy, Scenic, Storytelling, Drama

Categories: Automotive, Cars

Deloitte Digital, Australia, Fri, 16 Oct 2020 09:27:37 GMT