Quirk Creative, a Brooklyn-based video advertising agency has partnered up with Augustinus Bader to launch their first-ever TV campaign with supermodel and actress Irina Shayk.
“Expanding our reach through TV was a natural next step for our brand, to both celebrate and continue the positive momentum generated by being voted 'The Greatest Skincare of All Time’ by WWD, Beauty Inc. and to share the science behind our brand with a new audience.
"Having Irina Shayk as our brand ambassador for this campaign happened organically; She’s been a fan and advocate for the brand since our launch in 2018 and has been using Augustinus Bader in her routine for healthier, glowing skin.
"Irina effortlessly captured our 'beauty from the inside out' philosophy and was the natural choice to mark this brand milestone in our first ever TV campaign,” said Charles Rosier, CEO, Augustinus Bader Skincare.
The Augustinus Bader team is turning to Quirk Creative to launch their brand on TV for the first time in order to continue their upward growth trajectory.
"Augustinus Bader is beloved by Hollywood for its innovative take on skincare. For the brand's inaugural TV campaign "Old Hollywood, New Cream" we created a world that spoke to both the luxury and science that the products embody," said Wren Sieber, director of the spots.
In addition to TV, the campaign is running across social and print.