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Subaru’s WRX Rallies a New Generation in Latest Campaign

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Film from The Works captures the desire and passion of the WRX fandom

Subaru’s WRX Rallies a New Generation in Latest Campaign

Showcased in its natural habitat, the all-new, all-wheel drive Subaru WRX rallies its devoted audience and inspires a new one in latest campaign via The Works, part of Capgemini.  

Hitting TV screens this week and also launching across social, online and digital too, the spot drives home strong themes of desire and passion to the most loyal of the WRX fandom, with Subaru’s continued trend of emotive music selection playing a key role. This time set to the iconic Aussie track ‘Need You Tonight’ by INXS, the campaign is a celebration of the love and affection Australians have felt for the stylish performance rally model for over 30 years whilst simultaneously accelerating a sense of ‘exhilaration to a new generation’.    

Amanda Leaney, Subaru’s marketing director said: “Built on decades of rallying heritage, the WRX is more than a legendary car, it’s a cultural icon synonymous with World Rally Championships, blockbuster movies, gaming and more. So, pairing the All-New WRX with the equally iconic sounds of INXS made a lot of sense.” 

The Works’ creative director Nathan Bilton said: “It’s not often you get to work on an automotive icon. Pair that with some incredible locations from around Tassie, the spiritual home of rally in Australia, then let Mark Toia work his magic and you can see why the WRX has captured the hearts of fans for so long. And why the latest in a long line of legends is perfectly engineered to deliver the next generation of exhilaration.”  

The WRX is one of Subaru’s most popular models and can be considered a figurehead for the brand. 

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Client: Subaru

Marketing Director: Amanda Leaney

National Marketing Manager: Trent Whitechurch

Assistant Brand Manager: Rachel Woodbury

Consumer Planning and Insights Manager: Jonathan Quirk

Social and Communities’ Managers: Josephine Furlong and Brooke Warton


Creative agency: The Works, part of Capgemini

Creative Partner: Damian Pincus

Creative Director: Nathan Bilton

Art director: Chris Dwyer

Creative Project Lead: Rosie Carey

Creative Project Manager: Abby McKean

Strategist: Cate Mathers

Head of Production: Katie Harper


Production company: Zoom Film & Television

Director: Mark Toia

Senior Producer: Keri Grant

Sound: Squeak E. Clean

Music: Trailer Media

Media: Starcom

Categories: Automotive, Cars

The Works, Tue, 24 May 2022 08:00:03 GMT