Successful businesses recognise the need for creative thinking at the head of the table. That’s why your marketing challenges are led by a business minded creative person at The Works.
The traditional agency structure is archaic. At The Works you won’t find multiple layers of account service or even an MD or CEO. You will find senior creative thinkers with accountability.
Brilliant ideas, technical innovation and creativity do not prosper in hierachical organisations. Nor do they benefit from a slow linear process. They come about when you start with concrete data and then add a fluid and collaborative way of working.
It's how it’s always been from day dot at The Works. The agency began in a van, 2 business minded creative people who would drive the van to a client’s office, immerse themselves in as much data as possible to understand the business problem. They would jump back in the van, park up somewhere with a nice view and fill up a sketch book full of creative and business solutions to address the problem.
Sounds simple right? It is.
The Works you see today, is a million times more sophisticated than the one in the van in 2002. One thing won't change however, our commitment to driving the best return on investment for our clients.