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Stephen Curry, Sue Bird and 'WOJ' Keep the Jokes Coming in Carmax Campaign



Sports legends star in 'Call Your Shot' campaign from Valiant Pictures, Wasserman and The Martin Agency

Stephen Curry, Sue Bird and 'WOJ' Keep the Jokes Coming in Carmax Campaign

CarMax, Wasserman and The Martin Agency once again deliver top basketball talent, and plenty of riffs on their legacies and stereotypes, in a continuation of the 'Call Your Shot' campaign, produced by Valiant Pictures. Starring Stephen Curry of the Golden State Warriors, Sue Bird from the Seattle Storm and legendary sports columnist Adrian “Woj” Wojnarowski, the ads rob Curry of his “hagglin’’ (and his fourth championship), see Sue ‘Buckets’ Bird in action, and question the legality of Woj’s unique phone mount setup in a fun series of self-owns.  

The campaign follows Valiant’s preceding collaboration with CarMax and both agencies, previously spotlighting other NBA talent. Spots starring returning ambassadors Kelly Oubre Jr. and Zach LaVine will air at a later date.


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Genres: Comedy

Categories: Automotive, Cars

Press Kitchen, Tue, 30 Mar 2021 09:18:00 GMT