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Stephen Curry, Sue Bird and 'WOJ' Keep the Jokes Coming in Carmax Campaign

Trends and Insight 286 Add to collection

Sports legends star in 'Call Your Shot' campaign from Valiant Pictures, Wasserman and The Martin Agency

Stephen Curry, Sue Bird and 'WOJ' Keep the Jokes Coming in Carmax Campaign

CarMax, Wasserman and The Martin Agency once again deliver top basketball talent, and plenty of riffs on their legacies and stereotypes, in a continuation of the 'Call Your Shot' campaign, produced by Valiant Pictures. Starring Stephen Curry of the Golden State Warriors, Sue Bird from the Seattle Storm and legendary sports columnist Adrian “Woj” Wojnarowski, the ads rob Curry of his “hagglin’’ (and his fourth championship), see Sue ‘Buckets’ Bird in action, and question the legality of Woj’s unique phone mount setup in a fun series of self-owns.  

The campaign follows Valiant’s preceding collaboration with CarMax and both agencies, previously spotlighting other NBA talent. Spots starring returning ambassadors Kelly Oubre Jr. and Zach LaVine will air at a later date.

view more - Trends and Insight
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Client: CarMax

Jim Lyski, CMO
Laura Donahue, VP of Marketing Services
Michael Reeder, Director Brand Video & Sports Marketing
Emily Layman, Manager - Marketing Operations
Shannon Troyka, Manager - Marketing Operations

Agency: Wasserman Media Group

Christa Newcomb, Vice President
Nick Lennon, Director
Zach Sansavera, Manager
Houston Greenberg, Associate Manager

Agency: The Martin Agency

Myna Sharma, Account Executive
Graham Unterberger, Creative Director
Dustin Dodd, Creative Director

Production Company: Valiant Pictures

Matthew D’Amato, Founding Partner & EP
Vincent Lin, Founding Partner & EP
Adam Zimmer, Executive Producer
Danny Corey, Director & DP

Editorial: Valiant Pictures

Danny Corey, Editor
Dan Edwards, Colorist
Bryan Curt Kostors, Composer

Audio Post: Trailblazer Studios

Eric W Johnson, Sound Mixer
Aurelia Belfield, Sound Coordinator

Genres: Comedy

Categories: Automotive, Cars

Press Kitchen, Tue, 30 Mar 2021 09:18:00 GMT