Peach
dlmdd
adstars
liahome
I Like Music
Electriclime gif
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

SRG Hires Daniel Carpenter as Managing Director - Culinary

Hires, Wins & Business 42 Add to collection

Daniel joins Sterling-Rice Group from Nextbite

SRG Hires Daniel Carpenter as Managing Director - Culinary

Leading innovation agency Sterling-Rice Group has named Daniel Carpenter to the newly-created position of managing director – culinary at the fast-growing agency. Daniel is joining SRG from Nextbite, a national virtual kitchen company where he served as vice president – culinary.

The hire marks a move by SRG to expand the services of its pioneering Culinary group which has built a world-class capability in innovation, recipe development, concept and protocept development, menu strategy and optimization, and culinary trend forecasting. It brings these services to a wide range of clients in CPG, restaurant, retail and foodservice.

“We have invested in building a leading culinary offering that has helped create over $10 billion in incremental value for our clients in the past five years alone,” said Cindy Judge, CEO of SRG. “Daniel is a change maker in the culinary field, and we are excited he will be joining us to deepen our capabilities.

Daniel brings broad and deep experience to SRG as a trained attorney, chef, principal of a culinary consultancy and most recently vice president – Culinary at Nextbite, a national virtual kitchen company. He has also been a longstanding member of SRG’s renowned Culinary Council, a group of elite chefs, food scientists, authors and restaurateurs who consult with the agency on food trends that inform its work for clients.

“I’ve dreamed of joining SRG and being a key part of the agency since I first started working with them over 12 years ago,” said Daniel Carpenter. “Having most recently been at the centre of expanding the off-premise sector by building virtual brands as well as helping over many years to bring transformation to the culinary marketplace, I look forward to growing the work SRG does in this and so many other emerging spaces in the industry.”

view more - Hires, Wins & Business
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
The Marketing Standard, Wed, 26 Jan 2022 16:39:56 GMT