Acadia Wins Agency of Record for Primo Water

Acadia has been named agency of record for Primo Water following a competitive pitch through a formal RFP process. 

Acadia will handle a wide range of integrated digital media services including paid media, CRO, and analytics. The assignment also calls for Acadia to build strategic brand platforms to balance Primo’s multiple brands, its direct sales operations, and distribution through large reseller stores such as Costco and its growing distribution to such stores as Whole Foods. 

“Primo is a fantastic brand and we are excited to use our expertise to help them grow,” said Jared Belsky, CEO of Acadia. 

Primo Water is a leading North American full-service water delivery service as well as a distributor of multiple water brands sold through subscription and delivery as well as in-store. Its industry-leading line-up of innovative water dispensers delivers sustainable hydration solutions directly to residential and commercial customers.