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Sprint and Droga5 NY Unveil New ‘Works for Me’ Customer-focused Campaign

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Droga5 NY's campaign for Sprint's Unlimited tarriff was inspired by two men's 15-year online political spat

Sprint and Droga5 NY Unveil New ‘Works for Me’ Customer-focused Campaign
Sprint today launched the first ad in its new customer centric campaign, “Works for Me.” The campaign showcases Sprint’s renewed promise of working obsessively for its customers and commitment to creating a brand experience that “works for them.” The first proof of this commitment is Sprint Unlimited, which will be showcased in Sprint’s newest ad called "Brent & Uncle Phil." 
In a time when choosing a plan can be confusing and complex, Sprint recognises the customer’s desire to have a plan they can count on – that is understandable and with no bill surprises or overages. That’s why from this Friday on, Unlimited Freedom is the primary plan Sprint offers. It works for anyone. “Works for Me” marks the first ongoing national advertising campaign Sprint has created in collaboration with agency Droga5 New York. 

“Our customers are of the foundation of our business, and delivering the best experience possible is of utmost importance to us,” said Roger Solé, chief marketing officer, Sprint. “We continue to listen to our customers, and ‘Works for Me’ is the brand’s evolution in promising to keep our Unlimited solution simple, with the best price over any other national carrier. Our customers told us what works for them, and Sprint will continue to offer solutions that serve their needs day-to-day. And with our spectrum advantage and the capacity of our network, Sprint is best positioned to handle customers’ needs in an unlimited world.” 

“‘Works for Me’ should be the desired response for any company that aspires to put its customers first, so we started there,” said Matt Ian, Executive Creative Director, Droga5. “This first ad demonstrates how Sprint would work for Brett and his uncle Phil: two exceptionally prolific political debaters. Sprint Unlimited would work for them and all the data they burn through fighting on social media. And if it works for them, I know it'll work for me." 

“Brent & Uncle Phil” is running across broadcast, online and social channels nationwide through the end of May. The concept of the ad was inspired by the true story of Phillip Mullard and his nephew, Brent Blackaby. The family members took an epic, 15-year political spat to Facebook in the months leading up to the 2016 presidential election that got so heated it caught the attention of the media. A familiar face, Sprint customer Paul Marcarelli, assumes a role as the voice of reason to remind customers how Phil and Brent are saving with Sprint’s Unlimited plan. The spot underscores that if Sprint can service this pair’s extreme data needs, it can service anyone’s. 
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Advertiser: Sprint

Advertising and Brand Manager: Amanda Sangster

Advertising Director: Stacey Shupert

Chief Marketing Officer: Roger Solé

Social: Laurie Meeks (Manager)

VP, National Brand Leader: Tracy Palmer

CEO: Marcelo Claure

Post Production / VFX

Colourist: Tom Poole

Designer: David Gerber (graphics)

Executive Producer: Corina Dennison

Flame: Ed Skupeen

Grade: Company 3

Post Production Company: No6

Producer: Malia Rose

Production Coordinator: Lily Allen (DrogaNY5)

Talent Acquisition

Talent: Michelle Cramer

Creative Agency

Account Managers: Michael Bautista, Tori Pierce

Art Director: Marybeth Ledesma

Associate Producer: Caroline Vassiliades

Business Affairs: Librado Sanchez

Chief Content Officer: Ted Royer

Chief Creative Officer: Sally-Ann Dale

Chief Strategy Officer: Jonny Bauer

Comms Strategy Director: Colleen Leddy

Content Producer: Jeremy Zerbe

Copywriter: Phil Hadad

Creative Agency: Droga5 NY

Creative Chairman: David Droga

Data Strategist: Alex Grant

Data Strategy Director: Brad Mumbrue

Designer: Dan Kane

Digital Strategy: Wendy Kaplan

Director of Film Production: Bryan Litman (Co-Director)

Director of Production: Lucia Grillo

Director of Social Strategy: George Bennett

Executive Creative Director: Matt Ian

Executive Group Director: Blake Crosbie

Executive Producer: Amanda Revere

Group Communications Strategy Director: Chanelle Flavell

Group Integrated Production Manager: Whitney Vose

Group Strategy Director: Meghann Mackenzie

Head of Art Production: Cliff Lewis

Head of Interactive Production: Niklas Lindstrom

Junior Art Director: Debbie Pan

Junior Copywriter: Michelle Smith

Music Supervisor: Ryan Barkan, Mike Ladman

Senior Art Director: Ryan Fitzgerald

Senior Art Producer: Frannie Schultz

Senior Communications Strategist: Jay Potash

Senior Copywriter: Jim Curtis

Senior Print Producer: Rob Lugo

Senior Producer: Michael Bucchino Madison Goldberg

Social Communications Strategist: Adam Van Dyke Mariel Milner

Sr. Brand Strategist: Simonas Piepalius

Strategy: Matt Choi (Junior)

Strategy Director: Kevin DeStefan

Design director: Adam Jackson

Digital Production Company

Chief Technology Officer: Amy Avery

Project Manager: Audrey Weber

Senior Producer: Jennifer Chen

Production Company

Director: Björn Rühmann

DOP: Maryse Alberti

Executive Producer: Allison Kunzman

Producer: Rob Stark

Production Company: Smuggler

Production Designer: Lucia Grillo (DrogaNY )


Audio Post Production: Found Agency

Music Agency: “Smokey Symphony”

Song: Smokey Symphony

Sound Mix: Evan Mangiamele

Sound Production: Heard Agency


Edit Assistant: Renn Cheadle

Editor: Jason MacDonald

Executive Producer: Corina Dennison

Producer: Malia Rose

Droga5 New York, Mon, 10 Apr 2017 10:35:06 GMT