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Spike Lee Pitches NYC-Style Pizza to LA in JetBlue’s 'Pie in the Sky' Promotion

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Spot with relaxing sounds by Plush lays down the rules of how to eat pizza Big Apple-style

Spike Lee Pitches NYC-Style Pizza to LA in JetBlue’s 'Pie in the Sky' Promotion

Spike Lee indoctrinates Angelinos in the do’s and don’ts of eating New York-style pizza for JetBlue’s “Pie in the Sky” promotion, with sound mix by NYC-based audio post production studio Plush’s Rob Fielack.

Using the iconic Patsy’s Pizzeria as a fitting setting, the sit-down spot names the rules of eating pizza in the Big Apple--from using your hands, folding a slice in half and sharing with a friend (or not)--and the cardinal sins, including using a fork and knife, or patting oil off the pie.

The airline will fly authentic NYC pizza all the way to LAX from May 9 through May 11.

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Client

Advertiser: JetBlue

Chief Financial Officer: Heather Parish

Graphic Designer: PS260 Finishing - Patrick Lavin

Post Production / VFX

Colourist: Tim Masick (Senior Colourist)

Producer: Kevin Breheny (Senior)

Motion Designer: Joey Tomaino (Lead) , Samantha Yazejian

Executive Producer: Dana Discordia, Phil Higgs

Offline

Edit Company: PS260

Editor: Maury Loeb

Executive Producer: Zarina Mak

Head of Production: Laura Lamb Patterson

Music

Sound Mix: Rob Fielack (Senior Mixer)

Sound Production: Plush

Managing Director: Stephen Schmidt

Digital Agency

Digital Agency: WeLikeSmall

Developer: Todd Holmberg (Lead Backend)

Production Company

Production Company: Gin & Burger/40 Acres and a Mule

Director: Spike Lee

DOP: Kerwin Devonish

Producer: Mike Ellis

Editorial & Online: PS260 Finishing - Margaret Yang

Founder: Frank Brija (Owner)

Media Agency

Media Supervisor: Lauren Meyers, Molly Lashner

Media Director: Persephone Kazl (Associate), (Group - Jamie Dorfman (VP) Jade Watts (SVP) )

Digital Production Company

Executive Producer: Corey Hankey

Digital Production: WeLikeSmall

Software Developer: Paul Solomon (Lead)

Frontend Developer: Anna Larson, Elan Bartholomew

Backend Developer: Dan Johnston (Senior)

Print / OOH

Print Producer: Kristine Ring-Janicki (Associate Director, Experiential)

Creative Agency

Creative Agency: MullenLowe

Copywriter: Jessica Gelbwaks

Art Director: Cecily Myers

Executive Creative Director: Tim Vaccarino, Dave Weist

Chief Creative Officer: Mark Wenneker

Group Account Directors: Emily Brooks (SVP)

Executive Producer: Brian Smith (VP)

Strategy Director: Lindsay Cardinale

Account Executive: Meg Weldon

Media Planners: Kathryn Cucuzza (Assistant), Edelisse Nelson (Senior Digital)

Senior Copywriter: Teddy Miller

Senior Business Manager: Amy Keddy

Experience Design Director: Katie Kaplan (Senior)

Account Supervisor: Beba Rivera, Brittany Zahoruiko

Head of Integrated Production: Zeke Bowman

Senior Account Executive: Kelsey Labrot, Krystle Lischwe

Group Strategy Director: Ellie Gogan-Tilstone

Assistant Account Executive: Eddy Cao

Director of Integrated Production Business Affairs: Lisa Setten

Senior Art Producer: Kate Moore

Art Producer: Eden Alaxanian

Digital Producer: Taylor Nisbet (Associate)

Creative Partner: Patsy's Pizzeria

Genres: People, Storytelling

Categories: Airlines, Travel

Press Kitchen, Wed, 09 May 2018 18:17:56 GMT