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Spike Lee Pitches NYC-Style Pizza to LA in JetBlue’s 'Pie in the Sky' Promotion

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Spot with relaxing sounds by Plush lays down the rules of how to eat pizza Big Apple-style

Spike Lee Pitches NYC-Style Pizza to LA in JetBlue’s 'Pie in the Sky' Promotion

Spike Lee indoctrinates Angelinos in the do’s and don’ts of eating New York-style pizza for JetBlue’s “Pie in the Sky” promotion, with sound mix by NYC-based audio post production studio Plush’s Rob Fielack.

Using the iconic Patsy’s Pizzeria as a fitting setting, the sit-down spot names the rules of eating pizza in the Big Apple--from using your hands, folding a slice in half and sharing with a friend (or not)--and the cardinal sins, including using a fork and knife, or patting oil off the pie.

The airline will fly authentic NYC pizza all the way to LAX from May 9 through May 11.

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Agency / Creative
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Post Production / VFX
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Genres: People, Storytelling

Categories: Travel, Airlines

Press Kitchen, Wed, 09 May 2018 18:17:56 GMT