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Silos Don't Create Success: Transparency is the Key to Brand Marketing



Silos don't lead to success. When two entities, that should be sharing insight, work rigidly alongside each other, disaster usually strikes. Brand marketing is no exception

Silos Don't Create Success: Transparency is the Key to Brand Marketing

Rapid technological advancement and the growing adoption of devices, screens, and content platforms have opened up a wealth of brand-boosting opportunities for marketing managers looking to reach engaged new audiences.

But organisational silos lead to a significant lack of transparency, as well as power struggles within marketing departments, the kind that ultimately waste money and stunt organisational progress. It’s an issue that’s present across industries.

Internal roadblocks lead to redundant marketing

The average marketing team wastes 20 hours of productivity and progress per month on inefficient processes and poor communication.

When you’re managing a wealth of advertising assets across multiple channels, transparency and information exchange is critical. Without complete visibility on where and how your content is being created, adapted, used or unused, fragmentation is bound to follow.

If everyone within the business, or department, suffers from informational blind spots, they will rarely operate on the same page. Perceptions run the risk of becoming subjective rather than objective, interdepartmental friction will occur—and colossal silos are formed.

You cannot engage the right audiences using the right channels without a clear and comprehensive overview of your assets and activities. Every cog in the wheel must work together to ensure maximum return on marketing investment.

Stagnation, chaos and waste

Lack of visibility, control, and process leads marketing campaigns down a dark tunnel. This is particularly pressing when it comes to silos between talent rights and ad delivery managers.

It’s a tale as old as time: talent is signed up for a campaign. Assets are created and approved. But the usage rights across channels and markets have been misunderstood or not communicated. Suddenly an ad is appearing on a channel or in a market without consent and the agent demands the campaign is pulled, plus requires significant compensation. 

Silos result in stagnation, chaos, and waste. With a unified level of vision as well as the control to roll out the ad content across the right channels collaboratively, you can avoid issues like this completely. By working with the right platform and partner, you can gain the visibility and as a result, control, you need to ensure you engage consumers across channels and boost marketing productivity—free from disaster.

Discover how Adstream can help you remove complexity and break down organisational silos 

Our single, global platform will connect all of your partners, stakeholders and processes, giving you, and all your departments one clear view of everything from individual asset development to cross-media campaign performance.

No matter your channel or geography, our robust tech stack allows you to manage, send and store all your content in one place. For example, our Usage Rights Management means you'll never run content outside of its contracted terms.  And our team of experts support and enable you, in your language, to get the most of your solution. That's the Adstream Advantage.

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Adstream London, Tue, 20 Jul 2021 09:30:48 GMT