Seasalt Appoints Brave Bison for Paid Social as Part of Overseas Expansion

Cornish lifestyle clothing brand Seasalt has selected Brave Bison to handle its paid social with the aim of increasing reach and awareness while supporting sales. The appointment follows a competitive pitch process managed by intermediary, Go! Network.

Seasalt was looking for an agency partner to grow its online presence as part of an ambitious international expansion strategy, which includes opening Seasalt stores in the US this year and beyond.  

To support this expansion plan, Brave Bison will be responsible for increasing brand awareness and upper funnel activity for key social platforms, Facebook, Instagram, and Pinterest, as well as aligning this activity with organic paid social strategies. The company will also provide guidance on how Seasalt can expand its social channels further, such as via TikTok, to deliver increased engagement across all channels. 

Brave Bison will work closely and collaborate with Seasalt's team and provide creative support and advice on utilising AI in its campaigns. 

The first campaign will go live in March 2024. 

Catherine Roberts, director of growth marketing, Seasalt said, “Seasalt has ambitious plans, and although there have been great improvements in the channel in recent years to keep up with innovation and changes that have taken place across platforms, we know there is still a lot of potential, alongside efficiencies, that can be made to support future growth. Brave Bison came to the table with great creative ideas and; more importantly, it didn’t feel like an account audit. There was a true long-term vision.”

Hannah Kimuyu, managing director - performance, Brave Bison said, “Seasalt already has a great emotional connection with customers. Our job is to extend the warmth it conveys across its channels into a paid social strategy with a difference. We look forward to bringing the brand’s creativity and Cornish heritage to the US and new international markets in 2024 and beyond.”