Brave Bison Turns up the Heat on ProCook’s Paid Advertising Campaigns

Kitchenware specialist ProCook has appointed Brave Bison to build on its existing paid advertising activity. The digital media, marketing and technology company will optimise outreach and engagement across paid search - including shopping and feed management - and paid social.

The appointment comes as the retailer, which has its headquarters in Gloucestershire, recently opened its 60th store at Atria, Watford. The expansion is part of the brand’s mission to strengthen its brand awareness in the UK and become customers’ first choice for kitchenware. To achieve this mission, the brand needed expert support to manage its performance accounts and align its digital growth with its brick-and-mortar expansion.

Brave Bison was selected for its proven in-house capability to manage multi-platform product feeds, run online to offline campaigns and deliver performance across the funnel at ProCook's required scale. Additionally, ProCook was impressed by the in-depth response to the brief. Informed by industry trends and audience and competitor analysis, Brave Bison conducted a full audit of ProCook’s existing ad accounts to inform its strategy. The resultant roadmap and forecast for delivering on the brief demonstrated it can support ProCook in making a splash in the UK market.

Hannah Kimuyu, managing director - performance, Brave Bison said, “It’s never been more essential to unearth insights that help build cost-effective and sustainable methods for reach and awareness. Our proposed strategy does just that for ProCook - it will ensure that its high-quality and value-led products cut through the clutter for UK consumers.”

Marta Navas, director of ECommerce, ProCook, added, “We are entering an exciting era for ProCook. We have a clear opportunity to reach more customers and grow our business in a way that cements our position not only in the UK market but also, more generally, in the e-commerce space. Early in our discussions with Brave Bison, it was obvious that it was the right partner for ProCook. This was not just due to its ability to drive huge growth but also the unparalleled energy, excitement, and understanding they showed for our brand. Together, we have some very exciting activity in store.”