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Schmackos is Still Wacko in Newly Launched Comeback Campaign

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Dogs go Wacko for Schmackos in new spots from DDB Melbourne and The OTTO Empire

Schmackos is Still Wacko in Newly Launched Comeback Campaign
After a two-year TV hiatus, the Schmackos brand is making a comeback in a new campaign via DDB Melbourne.

Says Ben Culligan, marketing director, Mars Petcare: "Throughout the years the brand has been focused on the fun Schmackos treats unleashes for dogs - and rightly so.



"But dog owners also get a lot of joy out of treating. We wanted to bring this shared pleasure to life in a fun, creative and memorable way."

DDB Melbourne creative director Glen Dickson said the brief was to modernise the brand without losing the fun.

Says Dickson: "Feed your four-legged friend a Schmackos and you'll both feel the happiness. It's a fresh take on the old Schmackos work that we all know and love."

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Brand
Agency / Creative
Production
Editorial
Music / Sound
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Genres: Choreography, Comedy

Categories: Home, Pet Supplies

DDB Melbourne, Mon, 22 May 2017 01:40:00 GMT