Movember Develop ‘Mancestry’ Test to Uncover the Greatness in Your Mo

A hair from your moustache can now link you to extraordinary Mo’s from history, thanks to a breakthrough scientific test developed by Movember, in partnership with EasyDNA and DDB Group Melbourne. With notable test subjects including Andy Hearnden, Ash Wicks and Sam Draper, the charity is now calling upon more Mo growers to register to have their Mo-hair DNA tested. 

Mancestry testing is helping men of today feel more connected; analysing the DNA in their follicles and tracing it to any great moustachioed men in their lineage.

Movember global director of brand and content, Hugh Miller said, “After the highly successful launch of our global platform ‘The Mo is Calling’, we wanted to harness the power of the 'stache to build a sense of radical belonging - one that truly unites men around the country.”

EasyDNA scientist, Trevor Tyson said, “EasyDNA is one of Australia’s foremost providers of DNA testing. We’ve partnered with Movember to provide something completely new in the world of DNA.”

The Mancestry test involves extracting a few Mo hair samples to be processed by a state-of-the-art laboratory for analysis. 

“We look at genetic markers in your DNA and compare them to a database from around the world. This reveals where your ancestors likely lived and their ethnic origins.” Adds DDB Melbourne Group Executive Creative Director, Psembi Kinstan: “The family tree of humanity is much more interconnected than we often tend to think. That’s why many of us are distantly related to notable (moustachioed) people from history, from Charlemagne to Ghengis Khan to Eric the Red Mo.”

Each Mancestry report provides valuable health insights relevant to geographic heritage, which might just spark some important conversations with healthcare professionals today. 

Mo-growers across the nation participating in Movember this year now have a chance to participate in the testing program, with a number of high-profile Australians already submitting their Mo-DNA for Mancestry analysis including:

Andy Hearnden (Andy Cooks)

Ash Wicks

Cam Daddo

Jimmy Smith

Konrad Bień-Stephen

Leigh Drennan (We Got The Chocolates)

Matty J

Mitch Drennan (We Got The Chocolates)

Oleg Markov

Robert "Dipper" DiPierdomenico

Sam Draper

Tom Liberatore

 

These famous faces, amongst others, will release the results of their Mancestry DNA test in media and socials later in the month. 

DDB Melbourne group creative partner, Giles Watson said, “Knowing where we come from and who we’re connected to can have a profound effect on our outlook. Now, whether you’re rocking a glorious handlebar, or a humble bit of bum-fluff, Mancestry is proof of your moustache’s power to bring men together and start vital health conversations.”

You too can find your place in the Order of Mo. Answer the call for your chance to find out how great your Mo might be here.