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Santa Goes Sustainable in Magical Salvos Christmas Campaign

The Sustainability Channel 69 Add to collection

The spot from Unlisted and The General Store utilises charming, hand-drawn cel animation and asks the audience to rethink their approach to the festive season

Santa Goes Sustainable in Magical Salvos Christmas Campaign

Unlisted animation directors, Vic and Leyla, in collaboration with The General Store, have created a thoughtful and beautifully-rendered Christmas film for Salvos Stores. The 2020 Salvos Stores Christmas Report revealed an astonishing $669 million in present wastage each year, and that two thirds of Australians are changing their approach to gift-giving due to financial concerns.

The short film creates "a magical world for our audience, young and old, to step into”, said The General Store’s creative director, Chris Scott.

The spot utilises charming, hand-drawn cel animation, and asks the audience to rethink their approach to the festive season, with Santa himself turning to Salvos to buy pre-loved gifts.

“2020 has obviously been an incredibly difficult year for everyone, and we’re so glad to join in sending this positive message, says Graham Pryor, Unlisted Executive Producer. Focusing on reusing rather consuming feels especially pertinent, now more than ever, and I think that Vic and Leyla and the team have done a fantastic job in the visual articulation of that message.”


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Client

Client: Salvos Stores

Agency

Agency: The General Store

Creative Director: Chris Scott

Art Director: Julia Elton-Bott

Designer: Luke Mathers

Producer: Darren Bailey

Partner + CEO: Matt Newell

Partner: Madeleine Livesey

Group Account Director: Tanya Green

Digital Director: Renaud Frisé

Project Director: Andrew Kohn

Production

Production Company: Unlisted

Executive Producer: Graham Pryor

Head of Production: Chelsea Nieper

Producer: Kade Robertson

Directors: Leyla Kaddoura and Vic Chhun

Animators: Francisco Magalhaes, Jules Bourges and Faouzi Hammadi

Animator: Sovan Var (clean up)

Colouring backgrounds: Maurine Lecerf

Compositing: Mathieu Betard

Music & Sound Production

Composer: Spencer Radcliffe

Sound Design & Mix: Sounds Reservoir

Genres: Animation

Categories: Retail and Restaurants , Retail Stores

Unlisted, Fri, 20 Nov 2020 11:51:57 GMT