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The General Store
Agency
Sydney, Australia
A:Shop 1 / 1-25 Adelaide Street, Surry Hills, NSW, 2010

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About

FOR TOO LONG RETAILERS HAVE BEEN
FORCED TO CHOOSE BETWEEN TWO TYPES OF AGENCY:
CREATIVE AGENCIES THAT DON’T GET RETAIL;
AND RETAIL AGENCIES THAT DON’T GET CREATIVITY.
THE GENERAL STORE EXISTS TO FILL THAT GAP.

Strategically, we work with retailers across consumer insights, segmentation, market analysis and
brand strategy. Creatively, our team spans a diverse set of disciplines from advertising
to architecture and from digital to design. This very unique combination of skills delivers
retail innovation that transcends any one channel.

And the proof is in the pudding.