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SALT.TV & PSONA Collaborate Again for The Military Mutual

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New TVC directed by Rudolf & Ragnar shows the power of saying thank you
SALT.TV & PSONA Collaborate Again for The Military Mutual

Another film from a fruitful collaborative start to 2018 from SALT.TV and PSONA, this TVC for financial services provider The Military Mutual once again recruits directors Rudolf & Ragnar to tell an authentic human story with a twist.

The insurance letter through the mailbox is given an innovative and visually striking spin in this ad, when it is accompanied by the fanfare of a full-scale military marching band.

Yet within that, the genuine human connection remains and the touching and joyous atmosphere on set comes across with smiles all round for those watching.

video
Military Mutual | Thank You
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Production Company

Production Company: SALT.TV

Director: Rudolf & Ragnar

Producer: Alice Windeler

Offline

Editor: Peter Duggan

Creative Agency

Creative Agency: PSONA

Client

Advertiser: The Military Mutual

Genres: People, Storytelling

Categories: Insurance, Finance

SALT.TV, Tue, 27 Mar 2018 10:01:02 GMT